social media for business (friday 13th marketing seminar)
DESCRIPTION
A copy of the slides used at the Friday 13th Marketing Seminar held at the Carnmarth Hotel, Newquay on Nov 13th 2009.TRANSCRIPT
Social Media for Business
Friday 13th Marketing Seminar
Who am I?
• Marketing Director at Tonick Media– Publishers of Business Cornwall
• Co-Founder of Cornwall Social Media Café
• Lead Organiser of Cornwall Twestivals
• Background in sales, marketing and media
The Problems
• Fragmentation of the Media
• Noise / Information Overload
• Increased Customer Choice
Connecting with a
customer and holding
their attention has never
been more difficult.
One weeks’ worth of the
New York Times contains
more info than a person
came across in a lifetime
during the 18th century.
‘Accountant Cornwall’
250,000 Results
‘Holidays Cornwall’
5,500,000 Results
Finding a choice of
supplier has never
been more easy or
convenient.
What is Social Media?
• Creating connections between you & the customer
• Listening & Engaging
• Part of a wider sociological change
• More than technology
In the absence of
companies willing to
engage, customers
have taken matters
into their own hands.
It is now possible for
anyone to become a
publisher or media
owner in their own right.
Social Media Platforms
Blogs Social Networks
Micro-Blogs File Sharing Sites
Plus Many Many More...
Controlling our
marketing message has
become an impossibility.
At best we can seek to
manage it.
Not taking part in the
conversation or ignoring
it will not stop it taking
place.
Listening is the first step.
Listening...
• Mentions on the webGoogle Alertswww.google.com/alerts
• Mentions on TwitterTwitter Search www.twitter.com
Start thinking about how
you may use new
technology & changing
customer attitudes to
your benefit.
Start with your customer...
• What sites are they using?
• How are they using them?
• Is there any opportunity for your business to engage with them?
Some Statistics
• More than 300m active users• More than 150m log on every day• 27% are between 25-34 • 23% are between 35-49 • Fastest growing user group is 35+
Some Statistics
• 77% of active internet users read blogs• 133m+ blogs indexed by Technorati• Websites with blogs achieve 55% more traffic
Some Statistics
• 24m unique visitors
• The average age of a Twitter user is 31
• Only 16% of users under 25
Some Statistics
• 47m active users• Average earnings of £68,000pa• 46% are Decision Makers
Getting it right...
• Think about others who may have an important relationship with your business.
• What you would like to achieve?
• How you will measure the results?
Planning your approach
will come naturally when
you have a good
understanding of your
customer and objectives.
Your competitor may
have a Facebook page or
Twitter account - it
doesn’t mean it’s
right for your business!
Putting it all together...
• Think about your general approach first
• Have you allocated time and resources to your actions?
• Ensure your approach matches your wider company strategy.
Getting it right will lead to...
• Cost effective marketing
• Brand trust & credibility
• Increased customer loyalty
• Wider reach
• Insight into market opinion
• Improved collaboration
• Higher sales & profitability
We can help...
• Training
• Advice
• Mentoring
• Strategy & Planning
www.tonickmedia.com