social media for business, business success in berkshire
DESCRIPTION
This is a presentation delivered by Mike Robinson of Generate UK at the Business Success in Berkshire Event (#bsib). This slide deck reviews Social Media in business and in particularly how small businesses could leverage Social Media better.TRANSCRIPT
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SOCIAL MEDIAFOR YOUR BUSINESS
PRESENTED BY
Mike Robinson
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SOCIAL MEDIA
HISTORY
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BEFORE THE INTERNET
WE WOULD GATHER TO
SHARE OUR PASSIONS
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EARLY INTERNETWOULD INCLUDE
MESSAGE BOARDS
&CHAT ROOMS
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NOW SOCIAL MEDIA
IS
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THAT’S ALL VERY WELL
BUT HOW DO YOU MAKE SENSE
OF IT ALL AS A BUSINESS?
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IN PARTICULAR WHY DO
BUSINESSES DO IT?
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THE SHORT ANSWER IS BECAUSE IT
WORKSSO LET’S EXPLORE HOW AND WHY
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STATINFO
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THE REASON THEY DO IT IS BECAUSE…
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WE HAVE REACHLIKE NEVER BEFORE
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CONNECTWe have the ability to connect with more people than at any
time
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BUT…(I HEAR YOU SAY)… QUIETLY UNDER YOUR BREATH
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THEY WERE ALL BIG BUSINESSES
WITH BIG BRANDS AND BIG
BUDGETS?
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THAT’S TRUE..SO LET’S LOOK AT THE BENEFITS THE BIG BOYS RECEIVE
• THEIR COMPANY IS MORE ACCESSIBLE
• SOCIAL MEDIA IS EXTENDING THEIR ONLINE PROFILE
• SOCIAL MEDIA IS HELPING THEM TO BUILD TRUST AND EXTEND BRAND
• THEY ARE GAINING INSIGHTS INTO THEIR CUSTOMER BEHAVIOURS
• THEY ARE IDENTIFYING POTENTIAL BRAND ADVOCATES
• THE ONLINE CONVERSATIONS ARE GOING TO HAPPEN ANYWAY, WHY NOT BE INVOLVED?
• THEY ARE BENEFITING ON THE SEARCH ENGINES
• THEY RECOGNISE THAT ONE INDIVIDUAL SAYING SOMETHING NICE IS THE EQUIVILENT OF WORD OF MOUTH ADVERTISING AND REFERRAL
• THE “HOLY GRAIL”…. BRAND ENDORSEMENT.
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WE COULD ALL DO WITH SOME OF THAT… RIGHT?
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A SLIGHT TANGENT…DO YOU KNOW WHAT YOUR
ONLINE AUTHORITY IS?
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THESE GUYS DO..
THEY WANT TO CONNECT WITH INFLUENCE
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1 / GETTING STARTED
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1 / ESTABLISH GOALS
WRITE DOWNSPECIFIC GOALSAND OBJECTIVES
DO YOUR HOMEWORK
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2 / LISTEN
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2 / LISTEN
LEARN ABOUT YOUR AUDIENCE
WHO / WHAT / WHERE / HOW
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3 / BUILD
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3 / BUILD
CHOOSE YOUR SOCIAL MEDIA
CHANNELS WISELY
(THERE ARE MANY)
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SET YOUR BASE
WWW
CORPORATE SITE / BLOGFACEBOOK PAGE ETC...
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USE YOUR CHANNELS
WWW
270270 270
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USE YOUR CHANNELS
WWW270270 270
TO ENGAGE & DRIVE TRAFFIC
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4 / ENGAGE
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4 / ENGAGE
BUT HOW?
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ASK QUESTIONS
DON’T FORGETTO COMMENT! #SOCIAL WHAT
DO YOU THINK?
TAKE A LOOK& LET US KNOW...
...http://bit.ly/qq5Klb
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LET’S LOOK AT SOME EXAMPLES
(THESE ARE NOT BIG BIG COMPANIES WITH BIG BIG BUDGETS)
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Supports email campaigns
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Fake Blog from L ‘Oreal
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Tools to use
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OK… LET’S BEGINTO WRAP THIS UP
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The bits to take away
• It’s not about the hard sale.
• It’s definitely not magic beans…
• Take part, be positive, have fun..
• Focus on what you enjoy most or comes naturally.
• Take small steps and consider a regime.
• I have best practice guidelines for Facebook/Twitter/LinkedIn
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ANY QUESTIONS?
(Don’t forget to connect)