(877) 59 - COACH (592-6224)

Using LinkedIn for New Business Development:

Top 5 Tips

Presented by Kathy Sipple, 2/21/11

(877) 59 - COACH (592-6224)

• Social Media Specialist with Forward Progress, Inc• Founder/CEO of My Social Media Coach• Voted Indiana’s Most Influential Social Media Woman in 2009• Over 20 years in Business Coaching and Consulting• Campaign Development in Social Media• Internet, eMarketing, Event Management, Trade Shows• Intense Lead Generation, Web Seminars, eSelling• Over Two Billion Dollars Sales, 100 Million Leads, Helped Thousands of People using Internet Based Lead Generation – • Trained and Coached over 17,000 people• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..

(877) 59 - COACH (592-6224)

Social Networks – Where do you Stand?

YOU ARE

HERE

(877) 59 - COACH (592-6224)

The Issue with Social NetworksPeople add connectionsThey make postingsThey link to content and articlesThey make updatesThey even link to their websites

THEY DON’T CLOSE ANY BUSINESS!

(877) 59 - COACH (592-6224)

• Blogs• Articles• Postings• Status Updates• Emails• Video/Photo• Links

Current Use of Social Network Communication?

(877) 59 - COACH (592-6224)

• Interactive• People Respond Better• Builds Trust• Builds Community• Viral Activity• Sharing

Why Online Social Networks?

(877) 59 - COACH (592-6224)

• Ourselves • City/Country Clubs • Chambers• Industry Clubs• Organizations• Charities• Religious/Health• Network Groups

Social Networks We Already Know

(877) 59 - COACH (592-6224)

• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”

Social Networks We Already Know

(877) 59 - COACH (592-6224)

• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?

Dean Sue Pat Mark

Networking at One-to-One

How Many Contacts Do You Have That You Cannot See?

(877) 59 - COACH (592-6224)

Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT

FIND YOU!

1

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Create Relevancy!

Introduce Yourself

1.Create your personal tagline2.Appear focused3.Put your elevator pitch to work4.Point out your “RELEVANT” skills5.Explain your experience6.Distinguish yourself from the

crowd7.How will you help them?

2

(877) 59 - COACH (592-6224)

RECENT ARTICLES

SOCIAL SITES

Outcome!

PERSONAL WEBSITESPROFESSIONAL SITES

(877) 59 - COACH (592-6224)

Add Targeted-Trusted Connections

• People that can connect you to a company or deal

• Think Industry – Size – Competitors – Product – Service

• Partners, Joint Ventures, Book of Business, Network

• Direct or Indirect – Ask the Right Questions

• Networking Language – Ask them if they are on LinkedIn/Facebook

3

(877) 59 - COACH (592-6224)

(877) 59 - COACH (592-6224)

(877) 59 - COACH (592-6224)

Linking Our Trusted Connections4

(877) 59 - COACH (592-6224)

• Blogging & Discussions - If you can…….• Type an email • Start a conversation• Ask a questions• Take advice• Give advice

Ultimate Tradeshow!

Social Conversations5

(877) 59 - COACH (592-6224)

(877) 59 - COACH (592-6224)

(877) 59 - COACH (592-6224)

• LinkedIn Has Over 90 Million Members

• Average User has 240 Connections

• One Degree From Over 35,000 Trusted Connections

• Two Degrees From Over 3,200,000 Trusted Connections

Growing Numbers

(877) 59 - COACH (592-6224)

5 Tips Recap5 Tips Recap

1.Tell your story – complete, compelling profile

2.Create relevance – use appropriate key words and phrases

3.Build your network continuously4.Link your network, create value5.Get in the conversation

www.ForwardProgress.NET

(877) 59 - COACH (592-6224)

Online Coaching SeriesOnline Coaching SeriesHorizon Bank is sponsoring a 3-part online training

series on LinkedIn for New Business Development

If you NEED MORE SALES – This is a MUST!New Appointments Guaranteed!

If You Are Looking to Increase: • Company and Team Visibility • Inbound Leads • Quality Appointments • Targeted Referrals • Client Retention • Profitable Sales

Then this program is for you!

(877) 59 - COACH (592-6224)

This Class Includes: 3 Weeks of Basic LinkedIn Sales – Step by

Step1. Session One – Build and Optimize Your Profile2. Session Two – Power Building Your Network3. Session Three – How to Get New Business4. Unlimited Access to Recordings5. Slides for Team Review6. Course Planning Worksheets7. 1 LinkedIn Personal Profile Reviews8. New Appointments Set within 30 days!

(877) 59 - COACH (592-6224)

You and Your Team will Learn How to:• Improve prospecting • Make cold calls “warmer” • Research your potential customers• Find ideal industry and geo-targeted

prospects • Use your network effectively• Increase Referrals!

This Package Includes:

(877) 59 - COACH (592-6224)

Session Dates – Unlimited Recording ACCESS1. Session One – Build and Optimize

LIVE Online Tuesday, March 15, 2011 2PM Central

2. Session Two – Power Building Your Network LIVE Online Tuesday, March 22, 2011 2PM Central

3. Session Three – How to Get New Business LIVE Online Tuesday, March 29, 2011 2PM Central

Training Includes:

On Demand 24x7!

(877) 59 - COACH (592-6224)

kathy@forwardprogress.net TWITTER: www.twitter.com/kathysipple FACEBOOK: www.Facebook.com/kathysipple FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/kathysipple

Call (219) 462-0600

Connect OnlineConnect Online

www.ForwardProgress.NET