Social Media for Business

Basics by Shanmugam Ganesh A

Visit for attending Online Digital Marketing Trainingwww.webrifer.com

Internet Marketing Companywww.fb.com/webrifer

12 years experience in Internet Marketing,

Web Designer, Content Writer, Video Creator and Trainer from

Chennai, INDIA

About Web 2.0

It describes www (world wide web) sites that emphasize Interoperability,

Usability and User-generated Content and It is mainly focused on the ability for

people to share and collaborate information online.

Internet Marketing Company India – Web Rifer Technologies (www.webrifer.com)

Social Medias interaction

A business or company available in Social Media can easily publish their

content which helps every user to share their information.

Any user can interact, rate, review or ask questions about a product or brand.

Image and Video publishing about a business in social media drives more

visitors to company page (mainly facebook and pinterest)

Text Content published in Twitter is very effective comparing to other social

medias.

Pinterest is the image only awareness / impressions / views shared publicly

among many web users. It acts as a personalized media platform by adding

videos or images using PIN button.

Google Plus is the all rounder – It is effective for all Images, Text Content,

Videos, Images, Slides and other content publishing.

Internet Marketing Company India – Web Rifer Technologies (www.webrifer.com)

Why Social Media is very effective?

A new user or existing fan can interact with your Company Page easily.

Your customer can share his feedback, reviews, ratings and comments directly.

Existing reviews, ratings, comments helps the new visitor on your social media

page to know about the quality and service of your brand.

You are allowing your new users and existing customers to interact in social

media without anyone permission. This gives them trust after visiting your

social media page with positive reviews, ratings, comments and they may feel

the best experience before they buy or contact about your business.

Creating unique Image, Slide, Video or Text content helps your audience to

reach quickly in Social Medias.

Try to use all the features in social medias like Events, Pages, Groups,

Applications, Social page Embed option in Websites etc. This will increase the

reach in short period. If you add duplicate contents, your social media

promotion will not be effective.

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Social Media Trends

65% people buy online after reading consumer product ratings and reviews.

25% people order products online by Search Engine Paid Ads and SEO.

10% users find products online by local classifieds and City Ads.

10% people buy through word of mouth (Referred by someone) and traditional

marketing

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Mobile Friendly Website Blogging

Facebook Rules again (2015) Paid Posts (More Reach)

Content is King again (2015)Likes, Shares, Comments, Views, Clicks are very important

Qualities of Social Media

• Two way Conversation

• Participation

• Facilitation

• Connection

• Full Disclosure

• Building a sense of Community

Internet Marketing Company India – Web Rifer Technologies (www.webrifer.com)

Listening Talking

Supporting

Energizing

Embracing

Important factors that help you and your department benefited from leveraging Social Media

Thank you