www.heuvelmarketing.com

Facts & Figures

Social media use from an international perspective

www.heuvelmarketing.com

LinkedIn usersCountry Users Penetration

1 United States 65445702 21,10%

2 India 15396526 1,31%

3 United Kingdom 9582299 15,37%

4 Brazil 8726127 4,34%

5 Canada 5875157 17,40%

6 France 3780649 5,84%

7 Italy 3457446 5,95%

8 Netherlands 3429544 20,43%

9 Australia 3241470 15,24%

10 Spain 3224543 6,93%

Source: SocialBakers.com

www.heuvelmarketing.com

LinkedIn penetration

Source: SocialBakers.com

Qatar

United States

Netherlands

United Arab Emirates

Canada

Singapore

Denmark

United Kingdom

Ireland

Australia

New Zealand

Norway

Bahrain

Belgium

Sweden

0.00% 5.00% 10.00% 15.00% 20.00% 25.00%

www.heuvelmarketing.com

Facebook usersCountry total penetration

1 United Kingdom 33190940 53,23%

2 Turkey 31415080 40,38%

3 France 25295760 39,06%

4 Germany 24974660 30,35%

5 Italy 22829800 39,30%

6 Spain 17322120 37,25%

7 Poland 9428380 24,51%

8 Netherlands 7340740 43,74%

9 Russia 7148320 5,13%

10 Romania 5101200 23,23%

11 Sweden 4895760 53,95%

12 Belgium 4869980 46,72%

13 Portugal 4619260 43,03%

14 Hungary 4221580 42,25%

15 Greece 3874180 36,04%

Source: SocialBakers.com

www.heuvelmarketing.com

Facebook penetration

Source: SocialBakers.com

Iceland

Norway

Denmark

Sweden

United Kingdom

Cyprus

Ireland

Belgium

Serbia

Macedonia

Montenegro

Netherlands

Portugal

Finland

Hungary

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8

www.heuvelmarketing.com

Twitter per country

Source: Semiocast

www.heuvelmarketing.com

Twitter activity

Source: Semiocast

www.heuvelmarketing.com

Google+ per country

Source: Statista.com

Russia

Turkey

Poland

Italy

Spain

UK

France

Germany

Netherlands

Sweden

0 2 4 6 8 10 12 14 16

www.heuvelmarketing.com

Xing users

Source: http://www.appappeal.com/maps/xing

Country million

1 Germany 9,474

2 Austria 0,744

3 Switzerland 0,533

4 Spain 0,161

5 Netherlands 0,074

6 Turkey 0,074

7 France 0,087

8 UK 0,074

www.heuvelmarketing.com

Viadeo users

Source : http://www.appappeal.com/maps/viadeo

Country million

1 France 25,41

2 Russia 0,665

3 Spain 0,63

4 Belgium 0,455

5 Germany 0,385

6 Italy 0,35

7 United Kingdom 0,315

8 Switzerland 0,21

www.heuvelmarketing.com

Slideshare users

Source : http://www.appappeal.com/maps/slideshare

Country million

1 USA 1,536

2 Spain 0,800

3 France 0,576

4 Germany 0,528

5 UK 0,416

6 Italy 0,208

7 Netherlands 0,192

8 Belgium 0,128

www.heuvelmarketing.com

Key Conclusions

•Always use LinkedIn and

Twitter

•Use Facebook for Scandinavia

•Use Xing for Germany

•Use Viadeo for France

•Google+ is getting bigger

www.heuvelmarketing.com

about Heuvel Marketing

1st HubSpot Certified

Partner in the

Netherlands