social media demystification webinar: sales process, tone, expectations and message
DESCRIPTION
So you’ve finally decided you need to get serious about social media for your business, and now you’re trying to figure out what to do next. We can help. On August 19, Hayslett Group and Rock Paper Scissors are excited to host our first-ever social media demystification webinar where we will take an in-depth look at applying practices to your business’s social media presence. During the webinar we will introduce you to a step-by-step campaign plan, including the following: • What is your sales process and how can social media help? • How do you want your followers to feel, interact, and connect with your posts? • How do I set my expectations for my social media campaign? • What’s your story and how do you want social media to deliver that message? What the full webinar: https://www.youtube.com/watch?v=Vh4uPDK-vcUTRANSCRIPT
Please ask questions!…
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Here’s our plan for today
What is your sales process and how can social media help?
#1
Past Interactions:
Customers trust companies with their best interest.
Today’s Interaction:
Today’s consumer is skeptical and trusts themselves over a company.
Sales vs. Marketing
Things to Consider - MARKETING
Things to Consider - SALES
#2 How do you want your followers to feel, interact and connect with your posts?
How do you want your customers to...
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What tone should you use when creating content?
Formal●
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Meeting designed by Sergi Delgado from the Noun Project
Confidentfi
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Speech Bubble designed by ETGalim from the Noun Project
Conversational
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Conversation designed by Nadya Brätt from the Noun Project
Direct●
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Icon designed by Amanda Clifford from the Noun Project
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Things to Consider:
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Engagement Expectations
Icon designed by Chris Kerr from the Noun Project
How do you set your expectations and goals for your social media strategy?
#3
What Type of Campaign Should You Launch?
Awareness●
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Experiential●
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Conversions
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Informational●
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Goals
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Meeting Goals
How To Track Your Efforts: Analytics
Chart designed by Alex Auda Samora from the Noun Project
Why social media analytics are important ●
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Adjusting Goals
What’s your brand’s story and how do you want social media to deliver that message?
#4
Sketchbook designed by Edward Boatman from the Noun Project
How to tell your brand’s story
How To Tell Your Brand’s StoryZoom IN
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How To Tell Your Brand’s StoryZoom OUT
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Sketchbook designed by Edward Boatman from the Noun Project
How to create a content strategy
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Content Strategy
Content strategy factors to consider:
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Content strategy factors to consider:
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http://www.mediabistro.com/alltwitter/social-demographics-2013_b53515
http://www.mediabistro.com/alltwitter/rise-of-vine_b56510#more-56510
http://en.wikipedia.org/wiki/Google_%2B
http://en.wikipedia.org/wiki/Vimeo
http://en.wikipedia.org/wiki/Youtube
http://en.wikipedia.org/wiki/Tumblr
http://en.wikipedia.org/wiki/Twitter
http://en.wikipedia.org/wiki/Pinterest
http://en.wikipedia.org/wiki/Instagram
http://www.youtube.com/yt/press/statistics.html
References