127 Days

Day 3 – The Social Media Day

Effective Social Media Positioning About AIESEC

The Digital Age

Human Being

Query

Source

Presence Offline – Information Source

Presence Online

If You are NOT putting Information Online, WHO IS?

Right Message

Right Time

Right Person

A Few Golden Rules of Social Media Marketing

• Conversations Rule – Constant Engagement of your audience is the key

• VALUABLE Content is KING• Know When to Speak & When to Listen• DON’T SPAM• YOU DO NOT MAKE MONEY THROUGH SOCIAL

MEDIA

Something to Reflect Upon

Buying a loudspeaker and start tweeting wont get you anywhere. Swedish brands like Comhem and Boxer have effectively proven that just twittering the 140 sign language doesn’t earn you any followers. Every social network will provide you with it’s own possibilities and traps. A well executed strategy is a must or you’ll end up in a minefield.

4 Steps to Social Media Success – “THE ULTA PYRAMID”

FIND INTERESTED PEOPLE

DELIVER QUALITY CONTENT

CAPTURE INFORMATION

STAY IN TOUCH

Facebook : 355 Million UsersLinkedIN : 35 Million Business UsersTwitter : 50 Million Users (projected)

Social Media Impact : A few stories

Social Media has leveled the playing field for organizations to compete online

A good book to read – The world is Flat

A few case studies

April 23 1985Coca Cola launched new product which was proven better but

the initiative failed since they did not connect with customers

Now Coke has one of the largest fan pages & its not even run by the company

The Crème Brulee Man

How to really kill it online

Social Media is the worlds Biggest Party Place

Approach

TWITTER

FACEBOOK

YOUTUBE

BLOG/WEBSITE

House

Part

y

YOUR PRODUCTS

Have the kind of conversations you would have with some one at a party!

Have fun with people online, that is why they will come back to your page!

3 Social Media Models

3 Models That Will Guide You Into The Social Media Landscape

The Social Staircase

• The Social Staircase is a model that focus on the overall process.

What is AIESEC’s essence? Where are most youth present on social media

Aligned with our brand, Something around Leadership, societal impact, youth driven, impactful

STEP 2 - Presence

The mother of all conversions is content. Think about it – when you’re at a party, how long do you think your conversation would last if you didn’t provide any true value. Bullshit or merely staying quiet wont earn you any new friends. Of course some people you’ve known since way back will stay put but sooner or later even them will stop inviting you to their party.

STEP 3 - Tools

• Step 3 – ToolsOk. So know you know that kind of presence you’re after. Then it’s time to gear up. Facebook, Twitter, Slideshare, WordPress, LinkedIn, blogspot might be the obvious ones. Then move on and figure out when to run with it and when to slow down. Move over to the conversation step, create a set of social viral spirals and get down to business.

STEP 4 - Conversation

Listen. Talk back. Listen. Talk back. Listen. Talk…This is what a conversation is all about. We could actually call it interactivity. You create valuable content and then once you let it out in the open – listen and learn how to fine tune those spirals of yours.

THE SOCIAL TOOL MATRIX

Some Important Questions

• What tools shall we use to fulfill our strategy?• Why should we use this tool?• Who should be responsible for the updates?• When can we say we’re successful?

Can we measure the return of investment (ROI)What social spiral shall we use (this will be defined in the next stage)And whatever more you think should go into the matrix.

TOOL 3- The Social Viral

Things that affect the intensity/speed of your spirals.

• Type of content• Timezones• Time of actual publishing• Internet behavioral patterns• Where did you act the last time• Number of followers on Twitter• Number of friends in social networks• Amount of social networks where you intend to interact• How unique is the content you intend to promote• What brand do you represent?• Purpose – marketing, operations, news, etc

Creating Valuable Content

The Conversation Prism

The Conversations prism gives an insight to the kind of conversations each person/individual or organization has on each social media platform

THE SOCIAL COMPASS

Gives an insight as to how you can create content