social media crash course: baltimore business journal
DESCRIPTION
How to Make the Web Work for Your Business & Increase Sales The most effective and affordable way to get new customers is by using online marketing, which includes your website, SEO, social media, and video and mobile marketing. This new type of communication is more efficient and affordable compared to traditional media such as television and print. The fact is when people are looking products and services, the Internet plays a huge part in their final decision.TRANSCRIPT
How To Make The Web Work For Your Business & Increase Sales
Presented BySterling McKinley, CEO
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2My Website Isn't Getting Any Leads
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Your Website is Antisocial
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Who likes to be sold?
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The used car salesman approach is dead
•Don’t Sell
•Listen more
•Be positive
•Give it away
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Building Trust & Relationships
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7The way customers look for companies has changed in today’s digital age
97% of internet users look for local products and services online.
Source: BIA/Kelsey, User View Wave VII, March 20
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It All Needs to Work Together
Video Website
Social Media Mobile
Search Engine Optimization
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What’s wrong with this website?
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Customer Focused Website
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Give some away for free
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By: Sterling MckinleyFriday, January 17, 14
Search Engine Optimization
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Google Maps/Local Search
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Local Profiles
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BlogGoogle loves new, original & relevant content
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Social Media
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My Social Media Story
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Online Video
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Click Link: http://www.youtube.com/watch?v=iSoEmdioeQ4
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Mobile Marketing
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Desktop Website
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Desktop Website on a phone
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A scaled down version of your Website Easy & quick way to get information A summary of your key points Loads fast & easy to make contact Be available 24/7 & anywhere
A Mobile Website
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Keep up with your clients & technology
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Don’t Be Blockbuster
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Businesses that can be found online are growing faster
Over the next three years, businesses that use the web expect to grow 40%
faster than those that don't.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012
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Contact Us
MckinleyMediaGroup
MckinleyMediaGp
Call: 410-630-1287 ext.1Email: [email protected]:mckinleymediagroup.com
Sterling Mckinley, Online Marketing Specialist
Friday, January 17, 14