social media consultant syracuse ny
DESCRIPTION
This is a LinkedIn training session I hosted for the Research & Marketing Strategies (RMS) staff on March 9th, 2012. RMS is a social media consultant in Syracuse, NY.TRANSCRIPT
Understand the Basics and Expanding Your Profile
Friday March 9th, 2012
LinkedIn Training Session
RMS
1
LinkedIn Training Session
Why is LinkedIn important for RMS?
2
3 Benefits of LinkedIn for RMS
o Provides a more comprehensive RMS brand (engaged employees,
employees “in-the-know”, information sources for clients and prospective
employees).
o Provides clients with another touch point or avenue to keep RMS top-of-
mind and in the forefront (through groups, updates, apps, feeds).
o Establishes a thorough network of clients and relationships to further drive
retainer and new business (viewing 2nd and 3rd connections).
3
LinkedIn Training Session
Why is LinkedIn of interest to you?
4
3 Benefits of LinkedIn for You
o Network with past friends, colleagues, and business partners.
o Keep updated on industry trends, company trends, and stories relevant to
your division and interests.
o Online resume to feature career summary, experience, skills and expertise,
recommendations from others, education, and associations.
5
LinkedIn Training Session
How does LinkedIn fit into our company’s
social media strategies?
6
New Customer Flowchart for LinkedIn
Sales
Leads
RMS Bunker Blog
RMS Website
Calling
RMS
YouTube
Google Plus
Comments on Websites
New Prospects
Using Internet
Search Terms (70%
to 90% of Traffic)
Primary Platforms
Benefit from direct traffic from search terms.
Secondary Platforms
Act as support to primary platforms, however
in some cases, can result in direct traffic.
7
Existing Customer Flowchart for LinkedIn
Sales
Leads
RMS Bunker Blog
RMS Website
Calling
RMS
YouTube
Google Plus
Comments on Websites
Secondary Platforms
Traffic is pushed to these from primary platforms.
Primary Platforms
For current customers, these platforms become
portals to drive awareness and information.
8
LinkedIn Training Session
Yawn. That’s great George, but show me
some tips and the basics already.
9
LinkedIn Basics
Click Here
Items to Cover
o Groups (join in as many as you can, start conversations, post blogs)
o Wordpress application (add it and add the blog to your home page feed)
o SlideShare presentations (add your marketing materials to your profile)
o Answers (ask questions, post responses)
o Follow related companies
o Change websites on profile to read appropriately for SEO
o Add twitter feed to your profile for updates
o Change public profile hyperlink (if you’d like to add it to cards or signature)
o LinkedIn settings (profile, email preferences, group preferences)
10
B2B Blogging Basics
Thank You for Attending!
Questions?
Our Blog: www.RMSBunkerBlog.Wordpress.com
Our Twitter Handle: @RMS_Research