social media construction in egypt uprising
TRANSCRIPT
Social Media Uprising Egypt
Investigating technologic discourses in Egyptian protests
The OutlineInvestigating technologic discourses in Egyptian
protests
Background:Social Media. Progress PackageBackground:
Media, Culture and Technological Discourse
Background:Cultural Resonance. Media
Agenda
Background:Media, Culture and
Technological DiscourseBackground:Social Media. Progress Package
Background:Cultural Resonance. Media
Agenda
Empirical Study:Content analysis. Traditional vs.
New Media
Background:Media, Culture and
Technological Discourse
Background:Media, Culture and
Technological Discourse
Addresses the role of citizens and their media channel in democracyAnd how this role is constructed and elevated in traditional mediaExceptionally prominent in Egyptian uprising
Why?Investigating technologic discourses in Egyptian
protests
Why?Investigating technologic discourses in Egyptian
protestsAddresses the role of citizens and their media channel in democracyAnd how this role is constructed and elevated in traditional mediaExceptionally prominent in Egyptian uprising
Research QuestionsWhat technological discourses were used by the media in regard to the Egyptian uprising?Was a difference between traditional and new media coverage present?
Research QuestionsWhat technological discourses were used by the media in regard to the Egyptian uprising?Was a difference between traditional and new media coverage present?
Addresses the role of citizens and their media channel in democracyAnd how this role is constructed and elevated in traditional mediaExceptionally prominent in Egyptian uprising
Why?Investigating technologic discourses in Egyptian
protests
Theory
Theory: Media, Culture and Technological Discourse
General Pattern
All-changing breakthroughIn technological discourse progress is common (Gamson, 1989)Three approaches to relation of technology to societyTechnological Determinism Technology-driven; autonomous; basis for social change Frissen (1997)Social Constructionism Driven by social actors decide; transference of existing social structures Schiller (1999: 89).Technological Interactionism A combination of the two above leads to social change
Theory: Social Media. Progress PackageDiscourse and Interpretive PackagesPlurality of possible packagesSocial Progress/Change Package (Luders, 2008)New Media and individual ability to reach large audiencesConsumers = Producers & Producers = ConsumersOutcomes (Luders, 2008)Individuals co-produce and construct their own meanings/discoursesChange in power relations between individuals and mass mediaBasuki (1999) & Froehling (1999) personalised mass media are primary source of alternative information for journalists in the countries with severely low levels of freedom of speech
Theory: Cultural Resonance. Media AgendaNews selection and Agenda-BuildingTraditional Media – information selection, editorial decisions, publicationNew Media – direct and relatively unmediatedAgenda building thus deals with the relationship between real world events and the news production processNews and Agenda-SettingAgenda Setting deals with the impact of newsroom decisions on what citizens worry aboutIf selection of news stories is agenda-setting, then selection of what aspect of a certain news story will be highlighted (framing) is in fact second-level agenda-setting.
Theory: Cultural Resonance. Media AgendaAgenda-building and setting on Egyptian Uprising Novelty of social media and potential but yet uncertain role of it in mobilisation, networking and empowerment.Professional journalistic material was less accessible than armatureFreshness of updates , personalised, first-hand material and tractable extent of citizen mobilisation Very prominent role assigned to Twitter
Articles: “How to follow the Egyptian uprising on Twitter ”Visualisation:http://www.youtube.com/watch?v=2guKJfvq4uI&feature=player_embedded#at=35
Empirical StudyInvestigating technologic discourses in Egyptian
protests
Empirical StudyInvestigating technologic discourses in Egyptian
protests
ConfirmatoryDuring, and to lesser extent after the Egypt revolutions, the semantic relationship between twitter and (democratic) revolution became closer.ExploratoryRise of twitter revolution package Social idealistTechnological rationalist
Methodology: DataInvestigating technologic discourses in Egyptian
protests
Traditional newspapersVolkskrant, Telegraaf, Trouw, NRC, Metro, de Pers, Spits 69588 articles
New MediaTwitter (400 random active users)Geenstijl, articles and comments (215205)
Methods of analysisInvestigating technologic discourses in Egyptian
protests
ConfirmatoryAutomatic content analysisAsymmetric conditional probability measure
ExploratoryConcept-occurrence analysis
All the articles in time-frame studyTwitter revolution only found in
traditional mediaManual analysis
Inductive coding schemes
Confirmatory study Investigating technologic discourses in Egyptian
protests
Exploratory study Investigating technologic discourses in Egyptian
protests
Package the Twitter revolutionSocial idealist Technological rationalist
ConclusionsInvestigating technologic discourses in Egyptian
protests
LimitationsInvestigating technologic discourses in Egyptian
protests