social media center of excellence: social journeys with aetna, accenture & masco
TRANSCRIPT
Social Media Center of Excellence: Social Journeys with Aetna & Masco Lauren Vargas, Aetna Kim Bozich, Masco Ryan Strynatka, Salesforce
Ryan Strynatka Salesforce Marketing Cloud Chief Adoption Officer @strynatka
Goals – Presentation Overview
Hear from Aetna and Masco on the benefits of
having a Center of Excellence
Discover how Aetna and Masco defined success at their organizations
Learn tips from Aetna and Masco on how to
run a successful Center of Excellence
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Lauren Vargas Aetna Sr. Director of Digital Marketing @vargasl @aetna
Kim Bozich Masco eBusiness Process Manager @kimbozich @mascocorp
What does a Social Media Center of Excellence mean for
your business?
What was the single the largest obstacle you
overcame in your pursuit of a Social Center of Excellence?
For current and aspiring social marketers, what are the
benefits of having a COE?
What are some of the success metrics for your respective
organizations? Do you use C-SAT or NPS as an external
KPI?
Give us your top two or three "rules of the road" tips for operationally running a
successful COE.
Questions?
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