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social media case study: micro max fun book

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6 th April 2012

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Social Media Case Study on how Micromax used Blogger outreach programs to connect to their target audience.

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Page 1: Social Media Case Study: Micro Max Fun Book

6th  April  2012  

Page 2: Social Media Case Study: Micro Max Fun Book

         

   

 

•  Overview  •  Twi2er  Trends  •  Top  Users  •  Twi2er  Men9ons  •  Facebook    •  YouTube  •  Blog  •  Event  Feedback  •  Summary  

 

Page 3: Social Media Case Study: Micro Max Fun Book

•  Total  Tweets-­‐  1325+  •  Twi2er  Trends  – #Funbook  was  the  Top  trending  topic  on  Twi2er  during  the  Funbook  Meet.  

Max  .  Frequency  of  Tweets  11tweets/sec  

Page 4: Social Media Case Study: Micro Max Fun Book

#Funbook  was  ahead  of  #IPL5  as  a  twi2er  trend  in  India  at  a  maximum  frequecy  of  11  tweets/  second  

#Funbook  was  the    Top  Trending  Topic  in  India  

Page 5: Social Media Case Study: Micro Max Fun Book

unealsh  ,  118  

mverma21  ,  106  

ankulbarar  ,  96  

mohitwa2al  ,  94  RahulSharmaHere  ,  59  

kalpik  ,  53  

Naina  ,  38  

gogiinc  ,  37  

abhishek  ,  30  

chapcoolboy  ,  28  

Praval  ,  26  

pranavsapra  ,  26  

Rishi  ,  26  kinshuksunil  ,  21  buzzparas  ,  20  

DhruvBhutani  ,  19  

himanshuon  ,  17  

ahamedkhalid  ,  15   honeytech  ,  15  

MMXSurprise  ,  15  ü  Total  reach  =  50,000+  

TwiFer  users,  basis  the  followers  of  aFendees  

Page 6: Social Media Case Study: Micro Max Fun Book

ü  1000+  tweets  in  3  hours!  

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Thank  you!  

[email protected]    

+91.9560192520  

Images  courtesy:    h2p://naina.co  


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