social media case study: homeshop18 #twss women's day campaign
DESCRIPTION
HomeShop18 leveraged Women’s Day differently from the regular women-related tags with #TWSS Women's Day Campaign to make the conversations fun and excitingTRANSCRIPT
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#TWSS#TWSS
Women’s Day CampaignWomen’s Day CampaignWomen’s Day CampaignWomen’s Day CampaignWomen’s Day CampaignWomen’s Day CampaignWomen’s Day CampaignWomen’s Day Campaign
8thMarch, 2013
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HighlightsHighlightsHighlightsHighlightsHighlightsHighlightsHighlightsHighlights
� For Women’s Day we decided to run #TWSS … a different
angle from the regular women-related tags.
� #TWSS began trending at 2:20pm trending at 2:20pm trending at 2:20pm trending at 2:20pm across India
� We received 1,117+ 1,117+ 1,117+ 1,117+ @mentions &621621621621RT’s
� Gained an overall Outreach of 2,65,751Outreach of 2,65,751Outreach of 2,65,751Outreach of 2,65,751
� 302 302 302 302 tweepstweepstweepstweepsparticipated in the contest
� The hashtag trended all the way until the next day!
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Why we chose #TWSS?Why we chose #TWSS?Why we chose #TWSS?Why we chose #TWSS?Why we chose #TWSS?Why we chose #TWSS?Why we chose #TWSS?Why we chose #TWSS?
� Most brands played safe and used Woman, She or Lady in their
contest hashtags… either that or created Cause-specific hashtags
� Based on Insights, we got in a widely popular term & gave it
meaning via wit as well as towards meaning cause related outcome. meaning via wit as well as towards meaning cause related outcome.
People tweeted with a slapstick angle but also used it as a # to
create some CSR effect. #MindShift
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The IDEA!The IDEA!The IDEA!The IDEA!The IDEA!The IDEA!The IDEA!The IDEA!
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The Results!The Results!The Results!The Results!The Results!The Results!The Results!The Results!
Impressions - 265,751
Audience Reach - 140,843
621 Retweets
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TrendsTrendsTrendsTrendsTrendsTrendsTrendsTrends
#TWSS began trending
at 2:20pm until
the next day!
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Took over Took over Took over Took over Took over Took over Took over Took over trendsmaptrendsmaptrendsmaptrendsmaptrendsmaptrendsmaptrendsmaptrendsmap too..too..too..too..too..too..too..too..
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Overall we had 302 302 302 302 tweepstweepstweepstweeps using our hashtag
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Indirect Outreach via other brandsIndirect Outreach via other brandsIndirect Outreach via other brandsIndirect Outreach via other brandsIndirect Outreach via other brandsIndirect Outreach via other brandsIndirect Outreach via other brandsIndirect Outreach via other brands
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#MindShift#MindShift#MindShift#MindShift#MindShift#MindShift#MindShift#MindShift
Gain insights on what works for your audiences before you set out to Gain insights on what works for your audiences before you set out to Gain insights on what works for your audiences before you set out to Gain insights on what works for your audiences before you set out to
invest in something and the outcome is guaranteed to be legendary!invest in something and the outcome is guaranteed to be legendary!invest in something and the outcome is guaranteed to be legendary!invest in something and the outcome is guaranteed to be legendary!
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Thank YouThank You