social media & career technology education teacher: how to connect with students and parents...
DESCRIPTION
Ideas, tips and best practices for using social media and online communications tools for teachers in career and technology education.Presented July 17, 2012 at the KACTE annual summer conference, Louisville, Ky., by Chris Celek, owner of Celek Media Consulting, a social media consultant based in Cincinnati and Dayton, Ohio.TRANSCRIPT
Put Social Media to Work
Distinguish yourself by becoming an online networking leader to connect with students, parents and your community
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Why should we spend any time on this?
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What we mean by Social Media
• Conversation• Contributions• Network, not broadcast• Trust, not expert
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Why should we spend any time on this?
73 percent of U.S. residents use social media at least once per week.
Nielsen OnlineApril 2010
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Why should we spend any time on this?
• Facebook rivals reach of traditional media • 47% visits Facebook daily; 55% watch TV; 37% listen
to radio; 22% read newspapers
Nielsen Online
April 2010
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Why should we spend any time on this?
More than half of all C-Level executives under 40 use Twitter daily or several times a week.
New Forbes/Google reportJune 22, 2009
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Why should we spend any time on this?
67% of U.S. companies adopted social media in the past 18 months.
Bloomberg-Business WeekNov. 30, 2010
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So many choices, so little time
Pick 2-3 social media sites that: • Your target audience uses.• You can update consistently.
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The world’s gone Twitter
• Think cell phone texting meets instant messaging.• Limited to 140 characters.
• It’s all about following or joining the conversation.
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What happens when you Tweet
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What happens when you Tweet
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What happens when you Tweet
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Twitter for groups
• Search by topics, events, names.
• Put hashtag in front of name, word: #KyEdTech
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#Celek Media Consulting
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Teaching a Tweet at a Time
• Think cell phone texting meets instant messaging.• Limited to 140 characters.
• It’s all about following or joining the conversation.
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Teaching a Tweet at a Time
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Teaching a Tweet at a Time
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Teaching a Tweet at a Time
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Tweeting Lesson Plans
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Tweeting Lesson Plans
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• Teaching Math from a baseball game
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Learn How Teachers Tweet
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#EdChat on Tuesdays
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#140Conf EDU this summer
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Follow Me on Twitter
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Follow Me on Twitter
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Follow Me on Twitter
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Facebook — OMG!
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Facebook to spotlight your students
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Facebook to Show, not Tell
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Facebook to Show, not Tell
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Facebook to Show, not Tell
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Best Practice — Bookmarking
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Best Practice — Blogging
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Best Practice — Blogging
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Best Practice — Sources
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Best Practice — The Cloud
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Best Practice — Video Chats
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Best Practice — Conversation
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Best Practice — Tell Your Story
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YouTube is not a Dirty Word
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YouTube is not a Dirty Word
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YouTube is not a Dirty Word
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YouTube is not a Dirty Word
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YouTube is not a Dirty Word
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Best Practice — Show Your Students
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Best Practice — Tell Your Story
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Best Practice — SlideShare
• Upload presentations.• Share documents, virtual workspace.
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Linkedin for Experts
• Share what you know.• Provide answers that show you as source, leader.
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Linkedin for finding people
• Search by location, business, products.• Discover your connections.
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