social media campaign love has no labels
TRANSCRIPT
Catriona Ayre
JustGiving
What can we learn?
Storytelling creates emotional connections
A positive message moves people to take action
User generated content gives people a voice
1. Storytelling creates
emotional connections
2. A positive message
moves people to take action
3. User generated
content gives people a voice
“Before anything else, we’re all human. It’s time to embrace diversity and help
end bias. Spread the word. #LoveHasNoLabels”