social media by anil rana (cu)
TRANSCRIPT
PRESENTED BY :-ANIL RANA
MBA 2 (A)
16MBA1064
What is social media ?Social media are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Social media use web-based technologies, desktop computers and mobile technologies (e.g., smartphones and tablet computers) to create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce substantial and pervasive changes to communication between businesses, organizations, communities and individuals.
What is social media marketing?
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with theirsocial networks.
How a celebrity uses it
VIDYA IYER (VIDYA VOX)
Vidya Iyer is an Indian singer who was born in Chennai and raised in
Virginia. She released her first mashup cover on her YouTube page
"VidyaVox" in April 2015 and has gained over 90 million views since then. Her mashups have garnered
attention from the likes of Shah Rukh Khan , Diplo , Major Lazer , and Hrithik Roshan. She sings in a variety of languages
including Tamil, Malayalam, Telugu, Hindi, English, Bhojpuri and French.
4,62,986 people like this and 4,62,561 people follow this on facebook
• NUMBER OF FOLLOWERS – 19.7K
• Consistent in posting about music album, about his family, journey, fashion, his awards etc.
• NUMBER OF FOLLOWERS – 189K
• Vidya's most popular mashup of "Closer" and “ Kabira " featuring singer-songwriter Casey Breves garnered over 2 million views in a day and was trending in India for a few weeks. In just two weeks, the video has over 13 million views. Also Vox uploaded her first single "Be Free" on 9th Jan 2017
So this way a celebrity, by using social media can promote or advertise himself by using social media. Keeping their followers updated and keeping them hooked onto one’s life and happeningsIt is a smart and costless way of marketingMaintaining good public relations is the key to successful marketing.
