social media buzz around u.s elections 2012 - 2 [new hampshire primary]
TRANSCRIPT
Social buzz around U.S Presidential elections 2012 -2 [NEW HAMPSHIRE PRIMARIES]
Analysis of the social media buzz for candidates running for President between 5th January to 11th January 2012
Candidates Analysed*…
BARACK OBAMA
RON PAUL
MITT ROMNEYRICK PERRY
NEWT GINGRICH JON HUNTSMAN
RICK SANTORUM
* This week’s analysis excludes Michele Bachmann since she has dropped out of the GOP, and features Jon Huntsman whose social buzz has since then increased
Images: Wikipedia
Compared to last week…
…This week, share of conversation around Barack Obama has dropped by 2% points to 27%, which means that conversations around the Republican candidates are slowly catching up with Obama’s social buzz
Positive Buzz – 38% Negative Buzz – 36% Neutral Buzz – 26%
Positive buzz reduced and negative buzz increased in comparison to last week, mainly due to the recent controversial recess hires by Obama
Overall Share-of-voiceOverall Share-of-voice
Sentiment break-up for Barack ObamaSentiment break-up for Barack Obama
This week, Mitt Romney who was the winner of the Primaries also had the highest share of conversation
Positive Buzz – 38% Negative Buzz – 27% Neutral Buzz – 35%
The positive buzz around Romney outnumbers the negative which re-emphasises his popularity on social media
Share-of-voice of Republican CandidatesShare-of-voice of Republican Candidates
Sentiment break-up for Mitt RomneySentiment break-up for Mitt Romney
Maximum buzz (compared to other social media platforms ) contributed by news for Rick Perry, out of which 50% of the articles carried a positive sentiment
Percentage of chatter emerging from social networks such as Facebook, for all the candidates, is lesser than the percentage of chatter from microblogs
Out of the Republican candidates, Mitt Romney had maximum number of mentions on Twitter, followed closely by Rick Santorum
Break-up of chatter across channelsBreak-up of chatter across channels
Although, Barack Obama had maximum share of voice, the percentage of negative chatter (out of the overall buzz) around Obama was the highest at 35%, compared to his rivals
Although Mitt Romney was more actively discussed, Ron Paul continued to receive more positive mentions compared to his contenders
Although Rick Santorum was the second most widely discussed Republican candidate, he had the maximum percentage of negative mentions primarily due to the alleged racist remarks made by him
Break-up of sentimentBreak-up of sentiment
Topical Trends* for Barack ObamaTopical Trends* for Barack Obama
While blogs and online news were busy discussing Obama’s recess hires, microblogs were disussing Michelle Obama’s slamming of stereotypical angry black woman associations made with her instead
Howard Kurtz, CNN reporter finds prominent place in trends making him an influential author
Mitt Romney perceived to be the closest competitor to Barack Obama
*Topical trends highlight topics associated with the primary keyword. The size of words indicate the frequency of occurrence
Online news articles featured Former House speaker Newt Gingrich’s attack on Romney’s pious baloney, which along with his full-page ad comparing his and Romney’s positions on taxes, abortion etc created a stir in microblogs
Texas governor Rick Perry, tweeted ‘Here we come South Carolina’ which was retweeted by his ardent fans
Topical Trends for Newt GingrichTopical Trends for Newt Gingrich
Topical Trends for Rick PerryTopical Trends for Rick Perry
Topical Trends for Mitt RomneyTopical Trends for Mitt Romney
Topical Trends for Jon HuntsmanTopical Trends for Jon Huntsman
Mitt Romney perceived to be the closest competitor to Barack ObamaRomney’s win discussed fervently across news, blogs as well as microblogs
Jon Huntsman’s third place finish in New Hampshire Primaries, landing him a “ticket to ride” on to South Carolina which was discussed widely in microblogs
Topical Trends for Ron PaulTopical Trends for Ron Paul
Topical Trends for Rick SantorumTopical Trends for Rick Santorum
Ron Paul, was applauded in forums for his fantastic speech aired after his historic second place win at the primaries
Conversations around Rick Santorum also include references to his contenders , namely Romney, Huntsman and Gingrich
Although, Democrat candidate Barack Obama still commands highest share of conversation, his social buzz is declining accompanied by a gradual increase in the social buzz of the Republican candidates.
Also, this week, Mitt Romney who had the highest social buzz also won the New Hampshire Primaries hinting at a likely correlation between his popularity across social media channels and the voting results
Catch our update for next week as we analyse the social buzz around your favourite candidates…
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