Social Media. So What?

Social Media Spectrum

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Newbie: I use my

phone to call people

Social Media

Evangelist:I know what,

and how to use it, and most importantly when not to

Casual User: I am acquainted with the habits of the honey badger

Seasoned User:

I went viral and liked it!

Topics

• What is Social Media?• Why does it matter?• What do I need to know?• How can it make my life easier?• What now?

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What is Social Media?

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/soh-shuhl mee-dee-uh/ 1. More than YouTube, Facebook, and Twitter

2. Activities, practices and behaviors among communities of people who gather online to share information, knowledge and opinions using Web-based applications that make it possible to create and transmit content in the form of words, pictures, audio, and video*

*The Social Media Bible, Safko & Brake

Connect Educate Communicate Collaborate

6 Urban Legends…

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1. Waste of time

2. A phase

3. Impersonal, inaccessible

4. A panacea

5. Hard to quantify results for cost/effort

6. Legal won’t let me

Why does it matter?

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Everybody’s doing itWhat you don’t know CAN

hurt youPeople will talk – you

decide if you are part of the conversation or not

Underestimate at your own risk

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The Stats

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Gen Y outnumbers Baby Boomers….96% of them have joined a social network Social Media has overtaken porn as the #1 activity on the Web Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4

Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months.

1 in 6 higher education students are enrolled in online curriculum Generation Y and Z consider e-mail passé The #2 largest search engine in the world is YouTube Wikipedia has over 13 million articles There are over 200,000,000 Blogs Facebook USERS translated the site from English to Spanish via a Wiki in less

than 4 weeks and cost Facebook $0 25% of search results for the World’s Top 20 largest brands are links to user-

generated content

www.socialnomics.com

• Content• Timely, relevant• Meaningful

• Commitment• Real-time• 24/7

• Control• Influence• Willingness to experiment

What do I need to know?

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How can it make my life easier?

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Connect Educate

Communicate Collaborate

• Social Networking• Interest & Opinions• Entertainment

• Search• Aggregation (Pull)• Subscription (Push)• eLearning

• Articles• eBooks• Blogs• Audio• Video

• Virtual communities• Open sourcing• Surveying

Return on Investment

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Almost 70% of companies surveyed plan to increase their use of social media next year. Only 15% have

tools to measure its effectiveness.*

*TowersWatson

Penetration Reach Uptake Message Management

Engagement Participation Knowledge Share Retention

Business Development

Brand Recognition Credibility Goodwill

Now What?

Experiment, with intent

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Start with a need, then build an approach

Measure resultsRefine Repeat

All You Ever Needed To Know…

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31 to Know

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Reference Socialnomics.com, thesocialmediabible.com

Social Networking Facebook, LinkedIn, Google+, Twitter

Publishing Blogger, WordPress, Wikipedia, Pinterest

Microblogging Tumblr, Jaiku

Search Google, Technorati, StumbleUpon

Livecasting TalkShoe

Internal Communities Co-op, Yammer

Productivity Constant Contact, Survey Monkey

Aggregators Reddit, Yelp, Digg

RSS FeedBurner

Video Hulu, YouTube, Vimeo

Bookmarking Del.icio.us

Photosharing Flikr, Photobucket, Picasa

Contact

Barbara Milhizer

bmilhizer@people-results.com

Follow me:

Blog: http://www.people-results.com/author/bmilhizer/#.T6ld5FFgvdk

Twitter: @mother_zen