Social Media Boot Camp

By Carole Yanxin Zhou

Where We Are At Today

• Everybody (Fans/Reporters/Athletes) Is “Following”, “Liking”, “Tweeting”;

• Ignoring Social Media Is No Longer an Option;

• Professional Career Might Be Entirely Changed By “Tiny” Mistakes on Your updated status;

• Like It Or Not, Social Media Is Another “Real World” You Have To Deal With;

• If You Lack Of Engagement, Others Would Tell Your Stories.

Who You Are: Derrick Rose

• Starting PG at the legendary Chicago Bulls

• Youngest MVP in NBA History

• Voted as All-Star starter for second consecutive year

• Super star after Michael Jordan

• Low key, Private

• Humble, Anti-fame

• Facebook managed mainly by PR assistant

• No Twitter because

“I don’t like telling people what I’m doing.”

Like It Or Not, You Are

• An Attention-Receiver Both On/Off

Court

• In Fact, A Celebrity

I’m Not Asking You• To Open a Twitter Account Since You Don’t

Want To

• To Be Someone Else

• To Spare Extra Time on social media/publicityI’m Here To Help You• Know Better About Social Media

• Stay Away From Mistakes when using Social

Media

• Live With Less Uneasy On People’s Attentions

Some Dos/Don’ts…When You Are Using/Observing Social Media

Dos:• Follow “NBA Social Media Policy”• Appreciations To Fans/Teammates/Coach etc.• Community Caring• Unity• Promotions• No Spelling Error

Don’ts

:• Religion• Politics• Team Dispute• Emotional• Sexual• Transactions

Handy Facebook Skills

Check privacy setting

Be careful with

Tags/Check-in

Check posting

history since timeline launched

Handy Twitter Skills (just in case…)

• # is to create any hashtag you want,

you could see others’ tweets

• Think before tweeting (once

tweeted, it spreads, no matter how

fast u delete it later) To Be Someone

Else

• Remind your followers to identify the

“Real” you and “Fake” you

You Might Know Him…

Best Tweeter: Steve Nash “Tweeter of The Year” By Hoopshype

What he did here• Appreciations For

Fans• Catch up with player • Caring with little

humor • Promotion

You Might Also Know Him…

Worst Tweeter: J.R.Smith

• Tweeting a photo of rapper Joe Budden’s ex-girlfriend Tahiry

• Fined $25,000 by league

Just Don’t Do That…And I Trust You Won’t

There Is A Golden Rule…

When You Are Not Sure About What’s The Right Thing

Do What You Want Your Daughters Do

If she can’t walk straight…

Worried?

If She’s Blacking Out…

Angry?

If She’s Bullying Others…

Irritated?

If She’s Using Drugs…

Now She’s Going To Be Grounded…

---Thank You For

Attentions---

“You Don’t Have To Use

Social Media,

But You Have to Understand

It…”