social media blizzard
DESCRIPTION
I gave a presentation about how KOMU engaged with its audience during the February 1st snow storm that shut down mid-Missouri.TRANSCRIPT
Social Media Blizzard
KOMU TeamJen Reeves, Sarah Hill, Stacey Woelfel
February 21, 2011
February Winter Storm
February Winter Storm
• Reporters in different towns– Using mobile tools
• On air extra hours• Full time staffing of social media• Share content on air and online
February Winter Storm
• Live mobile reports• Viewer reports as the snow arrived• Facebook/Email main drivers
Constant Online Reports
Viewers Share
• 620+ Facebook Photos• 600+ Emailed Photos
• 39 Facebook Videos• 23 Emailed Videos
Viewers Share
Facebook Statistics
Facebook Statistics
Facebook Statistics
Interactions Feb 1-2
• Likes: 1,253 / Comments: 1,021 / 316 Posts• Fans as of Jan. 31 – 3,183• Fans as of Feb. 2 – 5,012• Two weeks later – 5,602
Continue to share