Social Media Best Practices

Amanda O’Brien (@amanda_pants)VP of Marketing – Hall Internet MarketingOrganizer – Social Media Breakfast Maine

Who I am

Amanda O’BrienVP of Marketing, Hall Internet Marketingwww.hallme.com@hall_web

Organizer, Social Media Breakfast Mainewww.socialmediabreakfastmaine.com#smbme

Blogger at largeGuiding Stars, PROXI, SocialMediaB2B, amandapants, Hall, SMBME etc.

What is Social Media?What is Social Media?

Conversations happening online

Word of Mouth Marketing with a new twist.

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Why did this happen to me?

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Features: It is a laptop and it goes wicked fast. You can type on it and draw on it and email your friends. You can use Facebook and listen to your illegally downloaded music too.

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Features: It is a laptop and it goes wicked fast. You can type on it and draw on it and email your friends. You can use Facebook and listen to your illegally downloaded music too.

Buy Now

Why did this happen to me?

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What does this have to do with credit unions?

This is where your current and potential

customers are spending their time

1 out of every 6 minutes online is participating in social networking sites

Americans use social media more than

anything else online

Referrals mean more than advertisements

Establish trust

Educate the public

Warmth

Free powerful marketing tool you can manage in-

house

Tailored specific messages, for your

demographic

Empathy and caring mean more than strategy and $$

Most popular Social media sites

Site Monthly Visitors Who are these people?Facebook 750,000,000 Everyone

Twitter 200,000,000 News sharers, mobile users

LinkedIn 100,000,000 Business folks and job seekers

MySpace 80,500,000 Young, music lovers

Google+ 44,000,000 Early adopters

Article: http://www.ebizmba.com/articles/social-networking-websites

Best Practices

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Have a PlanSet Goals | Have a Policy | Know Where You Stand

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Align with business goals first,

tools second

“You've got to be very careful if you don't know where you're going, because you might not get there.”

Set the stageHow is your website?What content will you put together?Blog or content home baseLong term plan

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Things you can measure

•Traffic data•Fan/follower data•Interaction data•Content performance

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Measure

ContentConversational over promotional | Be relevant | Editorial Calendar | Listen GA | Read

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Establish your voice

ToneMessage map

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http://soulati.com/blog/how-to-message-map

FrequencyRegularly | Test your audience | At LEAST a 1:1 ratio on posts

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IntegrationSocial Media | Traditional Media | Email Newsletter | Work with partners

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For every tool and strategy, train and educate your staff on your goals, policies and why

you are doing things this way.

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Facebook

Set ground rules and make them publicHave a Business Facebook Page and AdminsCreate your usernameKnow how contests workTie content to eventsAdd Fan Box or icons to your websiteReview Facebook InsightsInteraction is keyTag (@) other pagesHyper AlertsBest Practice Guide – Marketing on FacebookLook into Facebook Advertising

TwitterDon’t broadcastParticipate in conversations, searchesTwitter Analytics coming soonRespond – send to emailGuidelines

What, When and How

Tweetchat #sm4cu – Tues 12PM EST

LinkedInEncourage participationSet up company pageGroupsQuestionsBuild your networkPromote your network

Geolocation - FoursquareClaim your locationParticipateEducate users and staff

Mobile/QR Codes/Apps

What does your site look like on a mobile phone?Create content for people on the goAnalytics of current mobile users

Google+

Questions

Amanda O’Brienamanda@hallme.com

@amanda_pants

www.hallme.com/blog/www.socialmediabreakfastmaine.com