social media at the uvm medical center
TRANSCRIPT
The heart and science of
medicine.UVMHealth.org/MedCenter
The UVM Medical Center on Social MediaAlexandra Tursi, Social Media/Web StrategistMarketing & Communications
How Do We Touch the CommunityWith Our Brand?
OUR BRAND
ADVERTISEMENTS
WEBSITE
MARKETING COLLATERAL
EMPLOYEES
TELEPHONE
JOB SEEKER EXPERIENCE
JOB FAIRS
FLEET VEHICLES
SIGNAGE
BRANDED SPACES
BUSINESS FORMS
UNIFORMS & LAB COATS
HR MATERIALS
AWARDS
NEOINTERNAL COMMUNICATIONS
FACES CAMPAIGN
PATIENT EXPERIENCE
PATIENT-FACING FORMS
SOCIALMEDIA
Social Media & Health Care
Read our BlogMedCenterBlog.UVMHealth.org
Like us on FacebookFacebook.com/TheUniversityofVermontMedicalCenter
Follow us on TwitterTwitter.com/UVMMedCenter
Network with us on LinkedInLinkedIn.com/company/university-of-vermont-medical-center
Follow us on InstagramInstagram/UVMMedCenter
Pin with us on PinterestPinterest.com/UVMMedCenter
Watch us on YouTubeYouTube.com/TheUniversityofVermontMedicalCenter
Hangout with us on Google+Plus.Google.com/+TheUniversityofVermontMedicalCenter
How many American adults use social networking sites?
A.43%B.51%C.74%D.95%
Question #1
Answer: C.
74% of adults use any social networking sites. 85% of adults visit a social media site once per week. In fact, 1 in 6 minutes spent online is on Facebook.
Source: Pew Research Center’s Internet & American Life Project
Answer #1
How many people search for health information online?
A.20%B.40%C.60%D.80%
Question #2
Answer: D.
•80% of people search for health information online. •81% of consumers believe that if a hospital has a social media presence, they are likely to be more cutting edge.•57% of people said a social media connection with a hospital has a strong impact on their decision to seek treatment.
Source: YouGov, PriceWaterhouseCoopers
Answer #2
What are people looking for when they search for health information online?
A.Second opinion from another doctorB.How to cope with a chronic conditionC.Information on diet, exercise or stress managementD.Information to choose a hospital, doctor or medical facilityE.All of the above
Question #3
Answer: E.
•42% with chronic condition seek help. •42% seek diet, exercise, stress management information. •41% use it to choose a specific doctor.•People who follow hospitals on social media also want
• Updates on treatments, procedures, and technology• Healthcare tips and information• Understanding of the hospital experience• Connect and learn from current and former patients• A forum to ask a question and connect with doctors
Source: PwC HRI Social Media Consumer Survey 2012.
Answer #3
• Engage with our brand on social media.
• Join the conversation• Read our blog• “Like” us on Facebook• Follow us on Twitter• Watch us on YouTube• Network with us on LinkedIn• Pin with us on Pinterest• Follow us on Instagram• Hang out with us on Google+
• Rules of “engagement”
Share the love!
Questions?