Social Media 2.0:Engagement & Measurement

Follow @UNOSML & @JeremyHL

Early 2009, Twitter News

Marketing, PR & Ads Followed

Celebrities Engaged Fans

Real-Time Social Listening

Newsrooms Value Social

Bloggers Push Content

Emspace Group: #Loessfest

#Milk4Kids

Data and Analytics

Visuals Sparked Engagement

Goal 1: We Raised Awareness

Goal 2: We Increased Engagement

Goal 3: #Milk4Kids Donations

UNO Social Media Labfor Research & Engagement

@UNOSML

Interdisciplinary Faculty

Research and Engagement

Measurement WeekSeptember, 2014

Barbara Weitz Community Engagement Center

Social Media Metrics

@UNOSML

Election 2014

We aired live reports on The Omaha News.

Media Interviews

KMTV, KETV, KPTM, Omaha World-Herald

& Midlands Business Journal

SEO Optimization

Social Network Analysis

Meerkat As Social 2.o

Oklahoma Storms This Week

Mobile and Social First

Track Influencers & Issues

The Marketplace of Attention

“…the growth in digital media outlets, each fighting for public attention, has indeed fragmented audiences across an ever-increasing number of outlets” (p. 19).

Blurred Public & Private Spheres

Stay tuned…

Thank you!