social media and use for hospitals
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Use of Social Media
in Hospitals.
What are thegoals today?
Listen.
Participate.
Relinquish control.
WHAT IS SOCIAL MEDIA ANYWAY?
It’s a conversation.
Not a speech.
\
It’s evolving constantly.
It’s an extension.Not the whole story.
It’s for all ages.Not just the young.
It’s group drivenNot by few.
It’s messy,disorganised& hard to control.
How Can A HospitalUse Social Media?
Customer service.
A contact point for customers.
Community outreach.
The people in your communityare on these sites right now.
Patient education.
A natural extension ofefforts to reach & teach.
Public relations.
The media is looking for stories & sources.
What is your strategy?
There are 5,795 registeredhospitals in the U.S.
SOURCE: AMERICAN HOSPITAL ASSOCIATION
But only 871 participatein social media.
SOURCE: AMERICAN HOSPITAL ASSOCIATION
Ignoring social mediamakes you mute,not invisible.
Is your hospital on Facebook?
Over 700 millionpeople worldwideuse Facebook.
SOURCE: INSIDEFACEBOOK.COM, EBENNETT.ORG
What is the fastestgrowing demographic?
Womenover55.
SOURCE: INSIDEFACEBOOK.COM, EBENNETT.ORG, WOMENETICS.COM
39% of internet savvy patientsuse social media sites like Facebook.
SOURCE: INSIDEFACEBOOK.COM, EBENNETT.ORG, WOMENETICS.COM
Howeveronly679 hospitalshave a Facebook page.
SOURCE: INSIDEFACEBOOK.COM, EBENNETT.ORG, WOMENETICS.COM
Adults 18 to 49participate in
social technologiesrelated to health.
SOURCE: PEW RESEARCH PRESENTATION ''THE SOCIAL LIFE OF HEALTH INFORMATION''
71% of online users have read someoneelse’s commentary or experience about
health issues on an online portal.
SOURCE: PEW RESEARCH PRESENTATION ''THE SOCIAL LIFE OF HEALTH INFORMATION''
Is your hospital on YouTube?
2 billion
SOURCE: COMSCORE, EBENNETT.ORG, OGLIVYPR.COM
Howeveronly521 hospitals
have a YouTube channel.
SOURCE: COMSCORE, EBENNETT.ORG, OGLIVYPR.COM
Bookmarking health content.
Blogging.
Posting reviews of doctors.
Posting reviews of hospitals.
Is your hospital Twittering?
CMC in Dallas tweeted about akidney from a father to a son.According to data from CMC,the results were as follows:
570%
SOURCE: CHILDREN'S MEDICAL CENTRE, NIELSON WIRE BLOG, GREYSTONE
More than 600 stories weregarnered with more than600 million impressions.
SOURCE: CHILDREN'S MEDICAL CENTRE, NIELSON WIRE BLOG, GREYSTONE
In addition, 20 people contacted thehospital to request becoming a donor.
SOURCE: CHILDREN'S MEDICAL CENTRE, NIELSON WIRE BLOG, GREYSTONE
Howeveronly648 hospitals
have a Twitter page.
SOURCE: EBENNETT.ORG
Is your hospital on LinkedIn?
Over 100 millionusers spanning200 countries.
Find & be introduced topotential clients, experts
& service providers.
Is your hospital blogging?
133 million blogs have beenindexed by Technorati since 2002.
SOURCE: TECHNORATI, EBENNETT.ORG
Howeveronly94 hospitalshave a blog.
DO YOU?
What can your hospitaldo with social media?
Introduce new staff members Research Candidates
Strengthen relationships Physician opinion sharing
Introduce new products Publish health-first news
Monitor reputations Introduce new service lines
Publicise sponsored events Promote cause awareness
Issue alerts for missing patients Issue hospital updates
Disaster alert & response Community health outreach
Publish drug research Send appointment reminders
Patient care reminders Announce facility updates
Provide care tips Provide dietary advice
Fundraise Facilitate customer service
Support health groups Clinical trial awareness
Final thought:
The success of your businesswill be determined in part,by your ability to harnessthe power of social media.