social media and tiffany & co
DESCRIPTION
This is a presentation I made for my Film 436 class at Queen's University called Understanding eBranding. It discusses Luxury brands involvement in Social Media specifically focusing on the brand Tiffany & Co.TRANSCRIPT
Social Media and Luxury Brands
By: Alessia Civitenga Image by:mariaphoto [Flickr]
Image by: foxyladydrivers
Luxury brands have been hesitant to move online, but now because of the Internet’s increased popularity…
More and more luxury brands are making the transition to online advertising and e-commerce.
Image by: mgdadvertising
“Up to 90% of high-income Internet users shop regularly online” – Digital Strategies for Luxury Brands
Image by: juliamichell [Flickr]
Image by: brainc [Flickr]
There are numerous third-party information courses online about any luxury brand, so it is essential that the brand itself have a voice in the online landscape- Digital Strategies for Online Brands
Image by: sottolestelle [Flickr]
“Internet is the number one source for information on luxury products” – Digital strategies for Luxury Brands
How do we use the web to tell a luxury story?
How do we recreate the sensorial experience of the brand online?
Image by: paige23 [Flickr]
Invest in a Tiffany’s
experienceImage by: randymatheson
“Hearts beat faster and love grows stronger when a Tiffany gift is presented to
a loved one”
Image by: obliviousjulia [Flickr]
Image by: deepsamauri [Flickr]
All the possibilities that true love and romance have to offer…
Love Stories
Tiffany’s New York
Art of Romance
Love is Everywhere
Image by: Vicky [Flickr]
“Its aim appears to be to extend the Tiffany brand beyond luxury jewelry to more of an aspirational lifestyle brand by drawing associations with exclusive New York bars, restaurants, classic films, music and the city as a whole.”– Alistar Craine, CEO Grapple
Image by: everymovewemake [Flickr]
Love is everywhere…
Image by: cupcakecentral [Flickr]
Tiffany & Co. New YorkImage by: bpowell [Flickr]
“Its first is an engagement ring app that merges mobile and interactive shopping for consumers who are looking to select an
engagement ring” – Rachel Lamb, Luxury Daily
Image by: vroffers [Flickr]
Image by: vcaputo [Flickr]
Lifestyle and Class…
“On the web Tiffany & Co.'s strategy has been twofold: create a simple yet stylist shopping experience, and remind the audience of its standing in the culture upper echelon of America”- Social Media Guide for Luxury Brands
Image by:Scott5 [Flickr]
Image by: originsofbusiness [Flickr]
Where it all began…
“The clean design of the web property have created a shopping experience that is as effortless and sophisticated as anything you would expect shopping in-store” -Social Media Guide to Luxury Brands
Image by: nicklenoard [Flickr]
Image by: AlessCivit
Image by: franjmc [Flickr]
“Tiffany & Co. continues to set the standard for luxury, even in the digital and social space”–Digital and Social Media