SOCIAL MEDIA AND THE INTERNET IN POPULAR CULTURE

C H R I S T O P H E R W A L K E R

INTRODUCTION

The integration of social media into the lives of many people is complete:• Monthly active social media users now total 850 million (Honigman, 2012)• 23% of Facebook users check their account 5 times or more daily (Honigman,

2012)• 250 Million photos are uploaded to Facebook every day (Honigman, 2012)• 80% of social media users prefer to connect with brands through Facebook

(Honigman, 2012)• 175 million tweets sent from Twitter every day in 2012 (Honigman, 2012)• 11 new accounts on Twitter are created per second (Honigman, 2012)• 80 million users are on Instagram (Honigman, 2012)• 77% of Business to Consumer (B2C) companies acquired customers from

Facebook (Honigman, 2012)

My view of social media is that it is a set of tools, not a religion.

BillKeller

HOW SOCIAL MEDIA IS USED

“Getting information off the internet is like taking a drink from a fire hydrant.”

MitchellKapor

(Diaz, 2009)

(Diaz, 2009)

WHO USES SOCIAL MEDIA?

Studies have concluded that the largest group of users of social media are girls ages 8-12. Among those girls the impact was a negative measure of social well-being over time (Pea, Nass, Meheula, Rance, Kumar, Bamford, Nass, Simha, Stillerman, Yang, & Zhou, 2012).

You don't have to turn on the TV set. You don't have to work on the Internet. It's up to you.

J. K.Rowling

EFFECT OF REMOVAL

“We'd all survive if Twitter shut down for a short while during major riots. Social media isn't any more important than a train station, a road or a bus service. We don't worry about police temporarily closing those. Common sense. If riot info and fear is spreading by Facebook and Twitter, shut them off for an hour or two, then restore.”

LouiseMensch

SOCIAL MEDIA AND POPULAR CULTURE

“Human relationships used to be easy: you had friends, boy- or girlfriends, parents, children, and landlords. Now, thanks to social media, it's all gone sideways.”

SusanOrlean

SOCIAL MEDIA CHANGES IN PAST 10 YEARS

1997 - Six Degrees was the first modern social network but the design was static and the site closed by 2001

1999 – LiveJournal was the first social media site with a design focused on constant updates

2002 – Friendster was the first modern general social network2003 – LinkedIn was one of the first mainstream social networks

devoted to business2003 – MySpace grew in three years to the most popular social

network in the world2004 – Facebook was founded for the Harvard community but by

2008 surpassed MySpace(Social Media and Web Design, 2012)

“The world when I was 13 wasn't truly driven by tabloid magazines and social media and reality shows. I was able to have a little more of a private life.”

LeAnnRimes

WAYS TO ACCESS ONLINE COMMUNITIES

“Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.”

ErikQuatman

EXPANSION OF ONLINE COMMUNITIES

“The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications.”

PeterDrucker

GLOBALIZATION AND SOCIAL MEDIA

“Social media are a catalyst for the advancement of everyone's rights. It's where we're reminded that we're all human and all equal. It's where people can find and fight for a cause, global or local, popular or specialized, even when there are hundreds of miles between them.”

Queen Rania of Jordan

CONCLUSION

You don't have to turn on the TV set. You don't have to work on the Internet. It's up to you.

RayBradbury

REFERENCESDiaz, J. (2009, October 31). The Computer That Made The Internet. Gizmodo Australia. Retrieved from

http://www.gizmodo.com.au/2009/10/the-computer-that-made-the-internet/

Pea, R., Nass, C., Meheula, L., Rance, M., Kumar, A., Bamford, H., & ... Zhou, M. (2012). Media use, face-to-face communication, media multitasking, and social well-being among 8- to 12-year-old girls. Developmental Psychology, 48(2), 327-336. doi:10.1037/a0027030

Honigman, B. (2012, November 29). Brian Honigman: 100 Fascinating Social Media Statistics and Figures From 2012. Retrieved July 8, 2013, from http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html

Internet History From ARPANET to Broadband. (2007). Congressional Digest, 86(2), 35-64.

Jenkins-Guarnieri, M. A., Wright, S. L., & Johnson, B. (2013). Development and validation of a social media use integration scale. Psychology Of Popular Media Culture, 2(1), 38-50. doi:10.1037/a0030277

Sweeney, A. (2013, June 3). How social media is transforming the creative process on TV - WSJ.com. Retrieved July 8, 2013, from http://online.wsj.com/article/SB10001424127887324412604578515702548585058