social media and social capital
TRANSCRIPT
SOCIAL
MediaCapital
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Introductions, my work history, reluctant social networker
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Social Media – The Power Source
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Social Capital - Harnessing the Power
Harness the power of those social networks and the use of these groups to generate social capital, how do we do this?
“refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam
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Where Do I Begin? - Evaluation
Your Online Profile Directories
Static Websites
News Sites
Online Maps
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More Evaluation – Social ProfileThey’re already talking
Yelp Foursquare Twitter Facebook Blogs
Your staff is probably already talking too!
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Even More Evaluation…
What are they using?
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It’s Decision Time!•Brand Name?•Organization Run?•Employee Run?•Which tools?•What will you say?•Who is your audience?
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Policies, Policies, Policies Staff Polices Patron interaction Policies Personal use polices Blogging Polices Twitter Policies Facebook Policies And more!!
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Ready to Launch
Register your name-Knowem.com
Logo/Photo
Description
Tags
Consistency=Branding
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How to Find Friends… CommunicateHashtags Ask Contests Promotions Retweets Answer ?s BE FRIENDLY!! Or…
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Catch a Meme Wave!
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Catch a Meme Wave!
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Catch a Meme Wave!
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What Not to Do…
Negativity Lie Religion Sex Politics Troll
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Monitoring Your Message
Google Alerts TwinBox Searches Rating Sites Listen
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They Are Talking… Now What?
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How Will You Spend Your Social Capital?What do they want?Connect with CitiesCollaborate with organizationsPublic supportPromoting services/programsAdvertising eBranch/OPACPromote online materialsLocal bands/artists
Do things for each other!
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Bonus Slide- This Part is for You!
Don’t forget about YOUR social network!