social media and roi simon bradley visitbritain usa
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![Page 1: Social Media and ROI Simon Bradley VisitBritain USA](https://reader035.vdocuments.site/reader035/viewer/2022062304/56649dc55503460f94ab956c/html5/thumbnails/1.jpg)
Social Media and ROI
Simon BradleyVisitBritain USA
![Page 2: Social Media and ROI Simon Bradley VisitBritain USA](https://reader035.vdocuments.site/reader035/viewer/2022062304/56649dc55503460f94ab956c/html5/thumbnails/2.jpg)
So what is ROI for VisitBritain?
• FINANCIAL– Equivalent Marketing Value – Incremental Spend in the UK
• NON-FINANCIAL– Reach– Customer engagement– Partnership development– Marketing in-kind
![Page 3: Social Media and ROI Simon Bradley VisitBritain USA](https://reader035.vdocuments.site/reader035/viewer/2022062304/56649dc55503460f94ab956c/html5/thumbnails/3.jpg)
Equivalent Marketing Value
• 3rd highest referrer to VisitBritain.com• Facebook exposure worth est. $10,000 per day• Next step – booking widget!!
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Reduced marketing costs
95% of all photos are from Flickr
![Page 5: Social Media and ROI Simon Bradley VisitBritain USA](https://reader035.vdocuments.site/reader035/viewer/2022062304/56649dc55503460f94ab956c/html5/thumbnails/5.jpg)
Extending our reach – PR+++
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Customer Engagement – a normal day on Twitter
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Customer Engagement – a TNI day on Twitter!
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Partnerships – Yahoo UK and beyond
1 million views per month