social media and online advertising

Social Media & Advertising

KalamaliAnanda Web Services

Outline

1. Purpose2. Marketing at Ananda3. Formulating a Marketing Strategy 4. Meditation 5. Affirmation

Purpose

• Sharing that which will uplift consciousness• Gaining support for the cause or organization• Outreach– Networking (getting known and making connections)

2 billion pieces of content, including photos, videos, web links and news stories are "Liked" and shared each day.

– “Those who advertise are seen.” - Swami Kriyananda– Breaking the boundaries of space and time

Outline


Marketing at Ananda

“If Wrigley's can advertise to get people to chew their gum, why shouldn’t we advertise to get them to chew good ideas?” – Paramhansa Yogananda

Marketing at Ananda

“With ingenuity, you’ll find that there’s no limit to the ways in which one can advertise, both creatively and dharmically.” –Swami Kriyananda

Swami’s Suggested Reading: Material Success Through Yoga

Principles, Chapter: Secrets of Effective Advertising

Applied Yoga Principles

“Success is driven by adherence to high principles.” – Swami Kriyananda

• Karma yoga - service is joy• Giving not taking• Adherence to truth• Energy exchange & magnetism• Clarity and focus• Solution-oriented

Outline


Latest in Online Marketing

Inbound Marketing

Content Marketing

Social Media

BloggingSearch Engine Optimization

(SEO)

Website Content & Usability

Advertising (Paid)

Steps for Creating Marketing Strategy

1. Envisioning2. Formative Research3. Content Development4. Taking Action5. Long Term Sustainability

Step 1: Envisioning• Intention• Desired outcome– Internal – External

• Magnetize the project (energy!)• Attunement– How to be a channel– What is trying to happen?

“The greater the faith, the greater the willThe greater the will, the greater the flow of energy

The greater the flow of energy, the greater the magnetism.”

-Swami Kriyananda The Art and Science of Raja Yoga

Magnetizing the Project with Energy

Step 1: Case Study

Step 2: Formative Research

Develops marketing “framework”:• Niche• Target Audience• Core Values• Messaging

Step 2: Formative Research

Testing your strategy for non-biased results• Surveys • Interviews • Focus Groups• Framing Memo

Step 2: Case Study

Step 3: Content Development

• Balancing objective research with your vibration

• Guiding your service by intuition, creativity, and inspiration

“Those who are best at what they do rely on their own inner strength and discrimination.”

–Swami Kriyananda

Step 3: Content Development

• Two most important questions to ask: – Why do we care? – Why will they share?

• Sharing is Caring• Going “viral”– Making connections and gaining support– Expanding your network

• All while having fun!

*Steps 2 and 3 can be interchangeable

Step 3: Qualities of Viral Content• Inspirational• Creative• Beautiful • Evokes high energy or enthusiasm• Stories or meaningful topics • Humorous• Passionate• Caring• Surprising• Interesting• Practical/Useful • Timely

Health and Education are the two most shared topics

online

Example: Treasures Along the Path

Expanded to reach 4x its normal audience!

InspirationalMeaningfulCreativeHigher TruthExpansive

Example: Finding Happiness Movie Facebook*

Highest Virality

amongst shares

29 shares 2900

reached

43 shares 3500

reached(*Out of 450 total Facebook page likes)

Content Marketing Tree

Content Marketing

Online - Global

Social Media


(SEO)

Advertising

Print- Local

Step 4: Taking Action Social Media Sites:

• Pinterest*• Google +*• YouTube*• Facebook• Twitter• Vimeo• Instagram• LinkedIn• SlideShare• And infinitely more....

* = predicted to become most popular social media sites in coming years

Step 4: Taking Action

• Additional Social Media Tips– Timing & scheduling– High quality & professional– Awareness of copyright– Simplicity and meaning– Have your network with friends online – share

each other’s posts– Ask the masters to bless your posts and reach

those in need

Content Marketing Tree

Content Marketing

Online - Global

Social Media


(SEO)

Advertising

Print- Local

Step 4: Taking Action

Online Advertising• Google Adwords (new: My Client Center)• Bing• Social Media Sites (Facebook, Twitter)• Mobile vs. computer users

Google Ads Keyword Tool

Step 5: Long Term Sustainability

• Revisit your goals • What is/isn’t working?• Where is there room for improvement?• Check your site statistics• Stay open and flexible• Continue to progress and be blessed!

Outline


MeditationVisualize the bubbles of your advertising projects rising high

over the earth. Then see them expand outward to infinity. Think of them as points of light. Then see those points expanding ever outward in all directions—until you see

infinite space filled with light.

Whatever your work is in life, see it as a point of light, shedding that light in all directions, everywhere. Think of your work as a service to others. Added to the efforts of many people all of

whom follow yoga principles, and all of whom are united in serving humanity, see yourself and them as instruments of the divine light, bringing that light to everyone. Creatures

everywhere need to experience that light.--From the book, “Material Success Through Yoga Principles” by Swami Kriyananda

Outline


Affirmation

“The work I do is a shining light to all it touches. I do

my best to bring light, love and, shining joy into the

dark world around me, and into the universe.”

--From the book, “Material Success Through Yoga Principles” by Swami Kriyananda

Thank you!

Articles Included with the Talk: Social Media & Advertising, Positive Change Marketing, & Marketing 101

To see additional articles on nonprofit marketing, marketing templates, or case studies visit: http://ExpandYourImpact.org

Questions?

Email: [email protected]: 530-478-7034

social media and online advertising

Self Improvement