social media and job hunting 2011
DESCRIPTION
sam mutimer presented at the tourism allTRANSCRIPT
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thinktank mediasocial media | digital | website design
the 2011 student summitjob hunting in 2011:
why everything you thought you knew has changed
presented by sam mutimer
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thinktank mediasocial media | digital | website design
who is thinktank media?who?- social media agency- team of 14 staff- 7 social- 7 web/design/app development
Values- Enthusiasm- Creativity- Simplicity- Consistency- Care- Social
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thinktank mediasocial media | digital | website design
93% of thinktank media’s team is a direct result of social media recruitment
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thinktank mediasocial media | digital | website design
thinktank media workplace culture.
recruitment is defined by our workplace culture.we are a social workplace that is driven by social media.
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thinktank mediasocial media | digital | website design workplace culture is built up of personal brands
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thinktank mediasocial media | digital | website design
“workplace culture is like your brand. you don’t define it, it’s how others perceive it”
filip sarnaInsights Analyst, thinktank media
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thinktank mediasocial media | digital | website design
when we are looking for who we need:- education- skill-set- experience
...a CV shows us this
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thinktank mediasocial media | digital | website design
but what you can’t show on a CV is
- personality- attitude- connections- values
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thinktank mediasocial media | digital | website design
Personal insight
Insights into the person
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thinktank mediasocial media | digital | website design
how do we choose the candidate that best matches our corporate
culture?
or... do they choose us?
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candidate gains insights into...
- the company- personality- communication - style- attitude- connections- values
company gains insights into...
- the candidate- personality- communication- style- attitude- connections- values
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thinktank mediasocial media | digital | website design
personal brand
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thinktank mediasocial media | digital | website design
scouting on social media
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thinktank mediasocial media | digital | website design
“social media assists us to understand the person and their potential fit into our workplace
culture”
ben acottDirector, thinktank media
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hiring: 3 staff Profiles | twitter | prezi | recruitment site
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name: matt bannonjob title: head developer & strategisthired: 2009first contact: twittersecond contact: tweetupthird contact: face to face in the officehired: after 4 weeksskills: highly skilled web developer with a sound cultural fit with thinktank media and its vision.
WE APPROACHED HIM
staff profile
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name: warren daviesjob title: senior account managerhired: 2010first contact: twittersecond contact: thinktank media eventthird contact: prezi and emailhired: after 8 weeksskills: Highly experienced within PR and social media, strategy development and campaign creative
HE APPROACHED US
staff profile
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thinktank mediasocial media | digital | website design
senior account manager -warren daviesPrezi.com
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name: justine leonardjob title: junior web developerhired: 2009first contact: recruitment site - seek.comsecond contact: phonethird contact: interviewhired: after 6 weeksskills: CMS and PHP
WE APPROACHED HER
staff profile
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Oooh... (Got the skills to pay the bills)Your website’s so fly! (And if you need that, I’m freelance)Pullin’ mad ROIYour customers will spend their cheese!Conversion rates... conversion rates so high!
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thinktank mediasocial media | digital | website design
social media has allowed us to reverse the recruiting process– you can now get picky and have more choices– you can showcase your talents and what you are looking for in a job– you can become “sticky” and recruiters become attracted to you
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thinktank mediasocial media | digital | website design
social media adoption has increased amongst executives
when asked the question – in the last 12 months, which of the following activities have you done to enhance your career and employment
prospects? – the majority of respondents (53.4%) indicated that they have registered on social networking sites. even a small group of 5.7% have started a blog (see chart one). clearly, social media and networks
have registered on the consciousness of executives, who are traditionally conservative on emerging technology and ‘new ways of doing things’.
source: executive monitor study 2011
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thinktank mediasocial media | digital | website design
job seekers adoption of social media to find jobs - executive monitor study
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thinktank mediasocial media | digital | website design
customise online resume to reflect your presonal brandmultimedia elementssharing optionssocial network feedscome up in search - eg. google/linkedin
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how to get noticed: stand out from the rest
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thinktank mediasocial media | digital | website design
confidence, certainty and substance
approach who you want to work for even though there may not be a job on offer yet!
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stand out with a website, blog or prezi
free services wordpress.com - freetemplates to make it look the part - whoo themes, theme forest, template monstergo daddy - domain and hosting
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thinktank mediasocial media | digital | website design
get your name as your URLyourname.com - eg. sammutimer.com
or if that’s taken then....
yournamecv.com or .com.au or .net
use this url on social networks such as twitter, linkedin, facebook page
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split the site up into your cv
eg. have pages
about/bio, career highlights, skills, consulting, portfolio, contact, wiki, awards, photos, videos, clubs, strengths,
volunteer projects, news, downloadable cv
design website/ blog to who you want to attract - look, feel, language, tone
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enhance with multimedia
interactivity
face to a cv
video of you
video of you in action - eg. speaking, designing etc
video testimonials
use youtube - 2nd biggest search engine in the world
podcast
be authentic - real - from the heart
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thinktank mediasocial media | digital | website design
social profiles
linkedinlinkedin badge on your website
twitterupdatestwitter badge
youtube
add personality to paper and work ethic
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thinktank mediasocial media | digital | website design
it’s not who you know anymore, it’s who knows you
make your cv shareablecreate opportunities
use “share this” and embed into your site
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thinktank mediasocial media | digital | website design
approach companies you wish to work for....
hunt for the company on linkedin - find the name & connectuse linkedin business account (possibility) - mail directis the company on twitter? - connect and get noticed
do they have a facebook page? connect and get noticed
they may not need someone now, yet the seed has been planted - follow up
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job seeking qualities for 2011
stand out be confident be certain be passionate be patient be consistent be creative use technology take a risktake actiondeliver with substance
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connect and contactwe’d love to hear how you’re going or maybe
even connect you with the right people.
get connected with thinktank media on:
facebook - http://facebook.com/thinktankmedia.autwitter - @sammutimer @thinktankmedia
our blog http://thinktankmedia.com.au/blog