social media and its impact on seo rankings
Post on 17-Oct-2014
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The Social + SEO MYTH
Date:Author:
April 7, 2023Wil Reynolds (@wilreynolds)
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@wilreynolds
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13 years40 People
SEO/SEM/Analytics
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How I view social
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I hated social media
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I <3 Scoreboards!
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Protect &
Serve
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CRUSH a big myth
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Quality content is the way to win on search
engines
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Fact!!!!!!!!!!!!
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Is no one in here outranked
by a crappy site?
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Sometimes
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Social’s impact on SEO is indirect
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Who has heard that social
impacts rankings?
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Lets stop the SPECULATION
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You tell me…
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Plausible?
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Hey Google, I’m building a
brand…
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Who do you think is ranking better?
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The first 4 companies
http://zd.net/socialmyth
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Still Skeptical?
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Want somesocial
numbers?
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100147744
1,7307,119
182,894
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100147744
1,7307,119
182,894
+1Facebo
okemailRSS
TwitterYouTub
e
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SORRY “TWEEPLES”
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Still believe in writing good
content ONLY?
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Still believe in social signals?
Fringe CasesEntertainment/news
33http://mz.cm/wil-is-wrong
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Google reader6 years + 1
mo. old
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Yet they can’t figure it out…
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Glimpse of the future
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Invest in building TRUST
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New Circle of Trust
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But today…
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Value of
“1”
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1 Person1 Session1 Retweet
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Less than 1,000 followers – connect w/ every RT’er
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You have to believe in the power of 1 to
succeed at social
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You have to Prime the
pump!
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What are you doing
10 = 10,000
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What VALUE are you adding?
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Getting pumped about adding
value?
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Let’s continue the doom parade…
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You taking shortcuts?
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Is this you?
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Why track this?
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What can you do with this
data?
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REVENGE?
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Opportunity to improve,
connect, touch
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Get back to TRUST
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Now the happy parts
start!!
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All is not lost my “tweeps”
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FB Admin Meta Tags
@matclayton
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Do you have a like button on
your site?
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Have you seen FB
Demographics?
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Google is starting to
reward trust
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Want examples?
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Rel Author + Circles
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Not Logged in
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Authors get rewarded for
building content +
TRUST
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Build trust, get your mug in the
SERP
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Use SEO + rel author to grow
your social following
75http://bit.ly/author-wordpress
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Social will impact CTR’s
77http://mz.cm/ctrstudy
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Schema.org
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You need trust to get the enhanced
results
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That’s how G+ will win
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How do you turn social into SEO
success?
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Export.ly
86http://bit.ly/social-export
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TagCrowd
89http://bit.ly/tagcrowd
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Create content for niches
ex. Fathers, Photographers
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DM them
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Is blog commenting social?
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Make it work for SEO
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What if you could rate your
commenters sites?
96http://bit.ly/seerplugin
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WRITE THINGS PEOPLE WANT
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This will get social movement
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No Mention of SEER in tweet
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“I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein…
High value sites don’t accept any guest blog posts
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Followerwonk
104www.followerwonk.com
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Hashtags are your friend
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#smplus
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Encourage use!!!
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Who is going to do a recap on
their blog?
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Write a review of this webinar –
tweet to us
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Win 500 dollars…
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Lets get nerdy
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Excel, VLOOKUP, SEOMOZ + Export.ly
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Who is following you but not
linking?
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Take your followers from export.ly, links from SEOmoz
in excel
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VLOOKUPWho is following
me but not linking
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GA Certified company!!
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We did all the work
@ethanlyon
118http://bit.ly/twitterlinktool
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Leave you with one thing
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You want to win?
Today and Tomorrow
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Key to search engine
success…
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HELPING OTHERS
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Wanna rank well?
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Who are you helping?
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You can’t measure helping people in klout!
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Wil Reynolds@wilreynolds
@seerinteractive