social media and iowa's utilities
DESCRIPTION
Presentation of Business Record/Hanser & Associates 2010 Des Moines Social Media Survey to Common Ground Iowa leaders. Looks at social media goals, resources and outcomes in this market; highlights slow construction industry adoption.TRANSCRIPT
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Social Media and Iowa’s Utilities
Presented June 3, 2010 to Common Ground Iowa
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Our experience
Drove record sales by engaging passengers for a transportation company
Increased attendance at internationally recognized training events
Exceeded sales goals at launch of a national restaurant franchise
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Internet Users
Interact with companies via social media
Believe companies should have a presence in social media
Feel a stronger connection to companies they interact with online
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The Big Picture In short, this is important
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Our survey findings
We surveyed 907 Business Record readers
Identified social media goals, resources and outcomes
Report is available at hanser.com
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Survey says: high participation
71.5%
28.5%
Does your organization use social media?
Yes
No
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Survey says: we want attention
Buildin
g a
ware
n..
.
Collabora
ting int.
..
Support
ing c
ust
...
Cre
ati
ng n
ew
bu..
.
Genera
ting leads
Reduci
ng e
xpe..
.
Clo
sing s
ale
s
Develo
pin
g b
ett
e..
.
Oth
er
(ple
ase
spe..
.0%
20%
40%
60%
80%
100%
What are your goals for social media?
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Survey says: no direction?
Strategy and measurement are lacking
54% have no defined strategy
67% have no established way to measure social media success
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Survey says: networks rule
Blo
ggin
g
Mic
roblo
ggin
g
Inte
rnet
foru
ms/
...
Inst
ant
mess
agei...
Soci
al netw
ork
ing
Wik
is
Photo
shari
ng
Vid
eo s
hari
ng
Podca
stin
g
Pre
senta
tion s
har.
..
Soci
al B
ookm
ar.
..
Monit
ori
ng 0%
10%20%30%40%50%60%70%80%90%
Select all of the following tools your organization uses...
Inte
rnet
foru
ms/
mess
ag
e b
oard
s
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Survey says: low commitment
Organizations are not committing many resources to social media; most…
Dedicated fewer than five part-time employees to social media responsibilities
Spent less than $10,000 in 2009
Do not plan to increase budget in 2010
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Survey says: there is value?
Just 37% say their social media activity meets their expectations
More than 40% say they don’t know if their activity meets expectations
Yet, 82% say social media is worth the investment
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Survey says: strategy is good
Yes
No
0
50
100
150
200
250
Does your organization have a defined strategy for using social media?
Yes
No
Don't know
Meets expectations
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Survey: utilities/construction
62 Utility & Construction participants
Similar responses for nearly all questions
Lower participation in construction
Social media’s relevance for construction and utilities?
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Survey: utilities/construction
Under
$5M
$6M
-$10M
$11M
-$25M
$26M
-$50M
$50M
-$100M
Over
$100M
0
5
10
15
20Company size:
ConstructionTransportation, Communications, Electric, Gas, and Sanitary Services
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Survey: utilities/construction
Yes
No
0
5
10
15
20
25
30
35
Does your organization use social media?
ConstructionTransportation, Communications, Electric, Gas, and Sanitary Services
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Survey: utilities/construction
Lack
of
know
led..
.
Inabilit
y t
o m
ea..
.
Lack
of
budget
...
Managem
ent
re..
.
Lack
of
tech
nic
a..
.
Not
rele
vant
to..
.0
5
10
15
20
Why is your organization not using social media?
Construction
Transportation, Communications, Electric, Gas, and Sanitary Services
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Your social media program
1. Listen
2. Formulate strategy
3. Identify resources
4. Implement
5. Measure
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Questions