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Social Media&The Impact

What is a Social Media

Social means an informal gathering of people. A party of people assembled to promote sociability and communal activity.

Media, this word is a plural of Medium. It is a bridge to communicate a large number of people.

Social Media is a variety of medium used to draw people together with a common goal or objective. It is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.

History Of Social Media

Johannes Gensfleisch zur Laden zum Gutenberg introducedprinting to Europe.

The Printing Revolution occurred when the spread of the printing press facilitated the wide circulation of information and ideas, acting as an "agent of change" through the societies that it reached.

When the World Wide Web became popular in the mid 1990s, it enabled people to share information in ways that were never possible in the past decades.

The first recognizablesocial mediasite, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular, creating asocial media sensation that's still popular today.

The Most Popular Social Media Websites

Formed in 2004

1.44 billion monthly active users. 46,307,580users are from India.

India is the third-biggest Facebook market, behind the U.S.

If Facebook was a country it would be 4th largest in world

Facebook tops Google for weekly cyber traffic in the US

Popular Facebook PagesPage NameLikesFacebook for Every Phone492,036,623Facebook163,050,030Shakira102,806,134Cristiano Ronaldo96,374,506

Formed in 2006

302 million active users. 41.2 million users are from Brazil

According to BBC, Twitter is one of the fastest growing networks

Tweet Tweet Follow Me.Lady Gaga,Justin Bieber, Britney Spears have more twitter followers than the entire population of these countries

ISRAEL

IRELAND

SWITZERLAND

SWEDEN

NORWAY

PANAMA

Why Twitter Is now a Source of Marketing?Twitter plays an active role in purchasing decisions.

80% of Twitter updates are on mobile 78% of Twitter user are on mobile.Some universities stop giving email accounts, instead distributing e-readers, iPad, Tablets77% of Twitter accounts are outside of US2nd highest Twitter users in India70% of small business are on Twitter82% of Fortune 100 engage with customer on Twitter each week

Most Popular Brands In Twitter

Formed in 2003

Over 50000 companies are in LinkedIn

LinkedIn operates the worlds largest professional network on the Internet with more than 380million members in over 200 countries and territories

Professionals are signing up to join LinkedIn at a rate of more than two new members persecond

There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic

LinkedIn is currently available in 24 languages: Arabic, English, Chinese, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai and Turkish.

Founded in 2005It is the second largest search engineIn March,YouTubesaid that 24hours of videobeing uploaded to YouTubeevery minute? Now that number has jumped to 35hoursper minute. That breaks out to 2,100hoursuploaded every 60 minutes, or 50,400hoursuploaded toYouTubeevery day

YouTube has over a billion users almost one-third of all people on the Internet and every day people watch hundreds of millions of hours on YouTube and generate billions of views

More than half of YouTube views come from mobile devices

80% of YouTube viewers are from outside of the US

All of the top 100 global brands have run TrueView ads over the past year, and 95% of TrueView advertisers have run campaigns across screens. We're also seeing strong growth in new advertisers adopting TrueView, as the number of advertisers using TrueView grew 45% in 2014.

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The World's Highest-Paid YouTube Stars 2015

Felix KjellbergPewDiePie $12 million

Ian Hecox and Anthony PadillaSmosh $8.5 Million

Benny Fine andRafi FineFine Brothers $8.5 million

Lindsey Stirling$6 million

Some other famous Social Networking Sites

Time Spent On Social Media (2015)average number of hours that social media users spend using social media each day

How Social Media helped?In Jamaica health workers distribute information about HIV via social media

In Mexico, citizens are using social media to report information about drug and cartels

India has a website I Paid A Bribe, to report an act of corruption

A fundraising video for Syria by Save the Children was viewed by over 30 Million people

The success of president Obama's campaign back in 2008 was almost purely driven by the social networks

In 2011,the internet was censored in more than 40 different countries- CHINA- censored words on Weibo include Sex, 18+, Muslim, Marijuana and Conflict (Facebook, Twitter, YouTube, Google+, Instagram are banned)

UGANDA- Social Media Monitoring Centre established by the Government

VIETNAM- $5000 fine for anyone who criticizes the Government on social media

Pitfalls of Social Media

Psychological addiction, 15 percent of users are actually unable to control the timing. Logging off is difficult for them. Multitasking Online reduces brain ability to filter out interferences and can make harder for your brain to store information in your memory.Using MRI scans scientists find that people brain are more active when they are talking about their views and posts in social media.

Lack of physical interaction. Social networking provides a false sense of security. Face accounts, cyber bulling, sexual harassments etc. It can lead people to anxiety depression and suicideThe ability to anonymously publish lies or false stories and attach false or photo shopped pictures to themAccording to a report by the Federal Trade Commission, Identity Theft was ranked as the top consumer complaint in 2013

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Only 18% of traditional TV campaigns generate a positive ROI (Return On Investment)

People are choosing to watch online. Services like: BBC iplayer, ITV player, On demand etc.

24 of the 25 largest Newspapers are experiencing record decline in circulationPeople are getting newspapers from alternative sources like Online sites, Tweeter updates, Blog etc.

The actual radio set doesnt exist now these days. Because people are now listening to alternatives like Online radio, Podcast, Streaming Services (Spotify)

Years to Reach 50 Million users

Radio : 38 years

Television : 13 years

Internet : 4 years

Sources:

www.dailymail.co.ukwww.google.co.inwww.youtube.com/user/AsapSCIENCEen.wikipedia.orgBuzzz Social Mediawww.linkedin.comyourstory.comwww.forbes.comwearesocial.netivoh.orgsmallbusiness.chron.com