social media and government: five mega-trends
Post on 13-Sep-2014
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DESCRIPTION
Describes five social media megatrends for government. A presentation for the National Association of State CIO'sTRANSCRIPT
Five Megatrends:Government and Social
MediaMark W. Schaefer
@markwschaefer
www.businessesGROW.com
TRANSPARENCY
TRANSPARENCY
• “This is a terrible time to be a control freak.”• 48% of adult Internet users have looked for
information about a public policy or issue• 41% have downloaded government forms• 35% have researched government documents or
statistics• 25% have received online advice from a
government agency
ENGAGEMENT
ENGAGEMENT
The opportunity of social media and government is not economic or technological. It’s emotional.”
Aneesh Chopra, CTO of the U.S. Government
The positives
• Creates better decisions by capturing local knowledge
• Increases capacity of society to understand complexity of problems
• Increases public support by legitimizing the solutions
HUMANIZEGOVERNMENT
HUMANIZE
“Social media is not a second website, it’s a community.”
— Tristram Perry, U.S. State Department
Humanize
– Spark discussion and give people a reason to belong.
– Know your market and customize your information for your audience.
– Develop unique, engaging content.– Post regularly.– Set goals and reassess them periodically.
CRISIS
REAL-TIME COMMUNICATION
311 Twitter service8 million requestsPublic resolution statsOpen API
GSA-sponsored site
