social media and email – maximizing your impact
TRANSCRIPT
adestra.com
Integrating Social Media & Email
Marketing
adestra.com
Welcome!Page 2
• You can hear us, we can’t hear you
• There will be time for questions at the end
• Tweet us @adestra
adestra.com
Hello!Page 3
Taj SinghAccount Manager
adestra.com
Page 4
adestra.com
What we’re going to cover…
1. Using social media to increase your email list
2. Retargeting on social media using email addresses
3. Integrating your email and social media marketing
adestra.comadestra.com
Using social media to
increase your email list
Page 6
adestra.com
Page 7
adestra.com
Twitter Cards
adestra.com
Twitter Cards : Increase your email list
1. Summary Card
2. Summary Card with Large Image
3. Photo Card
4. Gallery Card
5. App Card
6. Player Card
7. Product Card
8. Lead Generation Card
9. Website Card
https://dev.twitter.com/cards/types
adestra.com
Twitter: Lead Generation Card
adestra.com
Tips for Lead Generation Cards
• Make the benefits clear
• Distinctive and clear call-to-action
• Email follow-up
• Test, test, test!
Page 11
adestra.com
Page 12
adestra.com
Facebook: Increase your email list
adestra.com
Facebook: Increase your email list
adestra.com
Facebook: Increase your email list
adestra.comadestra.com
Retargeting on social media
using email addresses
Page 16
adestra.com
Page 17
Custom Audiences
Tailored Audiences
adestra.com
Page 18
adestra.com
The tailored approach…
1. Email address
2. Website visitors
3. Phone numbers
4. Facebook IDs
5. Mobile advertisers IDs
1. Email address
2. Website visitors
Note: retargeting service such as, Adroll, Retargeter or Fetchback is required.
adestra.com
Page 20
adestra.comadestra.com
Integrating your email and
social marketing
Page 21
adestra.com
Social within email
adestra.com
Suggestions: Social within email
1. Social sharing buttons
2. Social proof as reviews
3. Target brand communities
4. Social competitions
adestra.com
Targeting brand communities
adestra.com
Remember to coordinatePage 25
adestra.comadestra.com
Email and Social Media,
The Yin & Yang of Marketing
Page 26
adestra.com
Page 27
www.adestra.com/email-and-social
adestra.comadestra.com
Questions
Page 28
adestra.comadestra.com
Thank youFor more information please contact us:
+44 (0)1865 24 24 24 or email [email protected]