social media and elder care providers

Social Buzz Concepts

by Susan Avello


What is Social Media, anywho?

• Social media uses web-based and mobile technologies to turn communication into interactive dialogue

• Tools that enable Enables the creation/exchange of user- generated content, and the development of online community relationships

• Can include discussion groups/forums; blogs and podcasts; social Q&A; online ratings, reviews and commenting and content sharing, Social collaboration and gaming, information sharing


Boomers and Older Adults are increasingly active on Social

• Fastest growing socialnetworking segment– Use has doubled over lasttwo years, especially among‘baby boomer’ women

• Facebook, LinkedIn usenow second to email,online news consumption– Age 50-64: 51%; Age 65+:33%

• 11% of adults age 50-64using Twitter

Source: Pew Research Center’s Internet & American Ife Project Surveys, Sep’05-May’10 and Apr-May’11


Social Media Marketing BASICS

Susan Avello, originally from the south, now resides in the suburbs of Chicago. She is a Social Media Marketer and Principal of Social Buzz Concepts.

Susan has an extensive background in Eldercare and Caregiving in the areas of Marketing, Sales, Director of Social Media, and Blogger.

She is the recipient of the Illinois 2011’s Most Influential Women in Business by the Daily Herald Business Ledger.

Connect with her online from herAbout. me page:

http://about.me/susanavello

http://about.me/susanavello

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