social media and cme
DESCRIPTION
A look at social media and CMETRANSCRIPT
Social Media & CME
Prepared by:Derek Warnick
D. Warnick Consulting
What is Social Media?
A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
What is Social Media?
• Collaborative projects (Wikipedia)• Blogs and microblogs (Twitter)• Content communities (YouTube)• Social networking sites (Facebook)• Virtual game worlds (World of Warcraft)• Virtual social worlds (Second Life)
What is Social Media?
The Big Four
• Twitter• Facebook• LinkedIn• Blogs
Others
• Google+• Pinterest• YouTube• SlideShare• Alliance’s Online Community
Let’s take a look!
But how can I use these tools in CME?
• Tweeting key points from presentation– Prepare tweets ahead of time– Encourage audience to tweet– Digital notes– Takes presentation beyond meeting room– Tie-in to enduring activity and follow-up
communication
• Soliciting questions from audience– Supplement traditional formats– Unlimited questions– Open to audience outside conference room– Live view or “behind-the-scenes”
• #CBICME• Storify• Curatio #MDLive• Combine with SlideShare
• Community of Practice• Supplemental Info
Blogs
• For a conference website• Provide extra resources and training
How can I use social media to market my CME activities?
• Depends…• The more specialized, the better chance of
success• Twitter…meh.• Facebook• YouTube• Social media is about being “social”
Suggestions to start…
• Join LinkedIn CME group• Personal Twitter accounts• Follow a CME Facebook page/group• Check out a blog• YouTube channel• SlideShare account