social media and cme at mayo clinic
DESCRIPTION
Slides from Tony Hart's presentation as part of Social Media Grand Rounds at Mayo Clinic on May 14, 2014.TRANSCRIPT
@MayoMedEd
Problem.
@MayoMedEd
Mayo Clinic has all of these great resources on MayoClinic.org…How can we spread the word?
@MayoMedEd
@MayoMedEd
Solution.
@MayoMedEd
Social Media.That’s where the patients are!
@MayoMedEd
Social Media Works for Reaching Patients…
Account: Followers:Facebook 511,000+ Page likesYouTube 12,600,000+ ViewsTwitter - @MayoClinic 777,000 Followers
@MayoMedEd
@MayoMedEd
…Can Social Media Reach Medical Professionals?
Pulling CME into the Social Media Realm
CME
@MayoMedEd
Interest Timeline
#MedEd was popularized on
Early Adopter MDs jump on Twitter, FB, YT
Social Media Health Network
was born
2011 STIM CME Conference
CME Conference Hashtags &
Symplur.com ramps up
CME ConferenceApps catch on
PRESENT
@MayoMedEd
So how have we addressed this trend…
@MayoMedEd
…toward social media in CME?
@MayoMedEd
Mayo Clinic Cardiovascular Blog
@MayoMedEd
Mayo Clinic@MayoClinic
An integrated clinical practice, education and research institution specializing in treating patients. Account maintained by @MayoClinic/MCCSM.
Minnesota, Florida, Arizona
MayoClinic.org
Mayo Clinic MedEd Twitter Account
@MayoMedEd
@MayoMedEd
Resources 1
• Slide 2 [Mayo Patient Resources]:– www.mayoclinic.org
• Slide 4 [Mayo Social Media Stats]: – www.facebook.com/MayoClinic– www.twitter.com/MayoClinic – www.YouTube.com/MayoClinic
• Slide 5 [Mayo Medical Professional Resources]: – www.mayo.edu/cme– http://www.mayoclinic.org/medical-professionals
@MayoMedEd
Resources 2
• Slide 7 [Timeline – Symplur]: – http://
www.symplur.com/healthcare-social-media-analytics • Slide 9 [Video Demo/Cadmium CD App Site]:– https://www.youtube.com/watch?v=Lj5UhjPUHr8– http://www.cadmiumcd.com/CadmiumCD/start.asp
• Slide 10 [CV Blog]: – http://cvblog.mayo.edu
• Slide 11 & 12[@MayoMedEd Twitter]: – www.twitter.com/MayoMedEd