“ SOC I AL MED I A I S MORE ABOU T SOC I OLOGY AND P SYC HOLOGY THAN I T I S ABOU T TEC HNOLOGY. ” – BR I AN SOL I S

W H O I AM – DOMI N I CK BON N Y

• C O - O W N E R , D I G I TAL M E D I A N O RT H W E S T A N D F O U N D E R O F S T RAT E G I C A L LY S O C I A L .

• W S U ALU M , J O U R N AL I S T , W R I T E R , P H O T O G RA P H E R , V I D E O G RAP H E R A ND S O C I A L M E D I A A D M I N I S T RAT O R.

• W O R K W I T H C L I E N T S W I T H L I K E T H E W E N ATC H E E

W O R L D , W E N ATC H E E C H A M B E R O F C O M M E RC E , V I S I T W E N ATC H E E , T H E W E NATC H E E VA L L E Y M U S E U M A ND M AN Y M O R E .

T H E B A S I C S O F D I G I TA L M E D I A M A R K E T I N G

• Don’t overlook owned media (i.e. your website and newsletter).

• All roads should lead back to owned media.

• Create a strategy: who is your audience? What media to they consume? What are their buying habits?

• Make a plan: create a content schedule and start amassing a cache of content.

C H O O S I N G T H E R I G H T T O O L S F O R T H E J O B

• Different organizations need different marketing tools.

• While Facebook is still the predominate social platform (especially here in the Wenatchee Valley) digital media consumers are becoming rapidly more varied in their social media usage/habits.

• Avoid biting off more than you can chew though. I advise starting with two and building out once you’ve gained your footing.

C R E AT I N G A M OV E M E N T

• The principles of social media are nothing new. Mark Granovetter’s work in the 70s is the basis of these theories.

• The best way to impact many people is by having a large network and then sharing novel content (i.e. viral content, or having the potential to go viral).

• Creating online advocates for your brand is an important step. People won’t believe you, but they’ll believe their friends.

W H Y D I G I TA L M E D I A M A R K E T I N G M ATT E R S• When’s the last time you used a phone book?

• This year, for the first time ever, millennials surpassed baby boomers in buying power. Think about the commercials you see on TV…

• Smart tech device use is at an all-time high and no one ever takes a step back in tech when getting a new phone.

• A business’ online reputation has a huge impact on revenue, whether companies want to admit it or not.

Questions?