Social Media

Social networking sites

E-commerce

Sports

Connec

ting

people

Art

Politics

Media +Society

FAC

EB

OO

K • 1.01 billion mobile monthly active user as of march,2014

• More than 50 million Facebook pages

• 72% of online adult visit Facebook at least once a month

• 75% of the engagement on a post happens in first 5 hours

GO

OG

LE+ • 540 Million

monthly active users

• Average time spend is 7 per minute

• 1.6 billion + total users

• 22 % of online adults visit Google+ once a month

TW

ITTER • 500 million

tweets sent everyday

• 255 million monthly

• active users• 78% of Twitter

active users are on mobile

• 46% of Twitter users tweet at least once a day

• 12 million+ people blog via social network

• B2B marketers using blog generate 67% more leads

• 23% of internet time is spent on blogs and social network

• 77% of internet user reads blogs

BLO

G

SOCIAL MEDIA ELECTION

BATTLE

• Modi's Twitter account regularly gives out information on the meetings he has.

• Targeted different age groups, geographies and section of society

• Main stream Media was mostly congress centric and it had ridiculed the public for long

• Mr. Modi to be India’s first social media PM

11.8 lakh followers12.5 likes for his page

23k subscribers

Transf

orm

ati

o

n

Social media Modi-fiedSocial m

edia

behind youth

campaigns

Emergence of Modi

Coherence – Media & Society

Congress did not do anything substantial – they were just present on Twitter and Facebook

#pappu – Against Rahul Gandhi#MadCM – Against Arvind KejriwalViral marketing against Rahul Gandhi

Social media helped political parties to gauge the public sentiments

Congress BJP0

50010001500200025003000

Facebook popular-ity in 000sNo of Tweets

REMEM

BE

R??

• First Ta

mil Song to

be played on National M

usic Channel “M

TV”

• Released at YouTube sp

read through Fa

cebook, Twitte

r

• Coca Cola took advantage-pronounced th

e same as ‘C

ola’ and

circulated flyers saying “W

hy This Cola Very ‘D

’

• Hashtag #whythiskolaveri-G

uiding people to th

e video on various

content communities

• Likes encouraged people to

watch

Why didn’t Sachin Anthem

become a hit as Kolaveri

Di??

Social Media

Aiyoo!!

• Started on 24th August, and it already has 40K Fans on Facebook.

• To be part of this challenge,donate a bucket of rice to unprivileged, click a picture of it and post it on FB,Twitter

#RiceBucketChallenge

#PondsSelfieReady • Ponds tapped into the selfie

craze as well and ran the selfie contest on Twitter Ponds.

• Ran a very well executed contest, it being such a long duration created enormous buzz around it and in-turn increased participation

Ecommerce

Engage your

audience on social

media

Follow your

customers on

social media

Youtube to

showcase product

Value Propositio

n

E-commerce

Social

Med

ia O

vera

ll

Inst

agra

m

Pint

eres

t

Face

book

020406080

100120140

Q1 2013 in $Q1 2014 in $

Average Order Value by Social Traffic Source

• Social media connects people• Online learning resources – Coursera• Online health care solutions –

Narayana Hrudayalaya• Increased public awareness – Rights

and Duties• Online content for sports – YouTube,

Health kart

Social

Media

Education

SportsArt

PoliticsSocial

Awareness

HealthPharma

Social Media in all the Verticals of Life