Social MediaA new necessity?

Madeleine Royere-Koonings

12 January 2010

Who am I?

Social Media - Definitions

• Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.

• Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources. Social media can include text, audio, video, images, podcasts, and other multimedia communications.

• Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals. While social networking has gone on almost as long as societies themselves have existed, the unparalleled potential of the Internet to promote such connections is only now being fully recognized and exploited, through Web-based groups established for that purpose.

Examples (list not exhaustive!)

Social media can take many different forms:

• Blogs: via and many others

• Microblogging:

• Social Networking:

• Collaboration:

• Bookmarking:

• News:

• Photo and Video sharing:

• 40 million users worldwide (1m in NL)

• Professional networking site

• Experts and Books have appeared!

• 300 Million and On!

• Mostly used on a personal level

• Now also a lot by companies (company pages)

• 44,5 million users worldwide (20 million in US)

• The usage of Twitter grew (1st semester 2009) up to 10,7% from the internet usage in the US.

• 75% from the US users are 25 or more years old.

• Very easy to start a blog with Wordpress (and free)

• Don’t need to be an IT expert

• But you need to have something to say...

Interrelations (a beginning!)

Status update

Status update

Link w/ button

Link on profile

Link on profile

Post link

Postlink

Automatically displayed via application

What to use social media for?

• Find information, expertise

• Find / recruit people

• Find a job

• Position yourself as an expert

• Promote yourself / your company / your services / your products

How to use it?

© Second Sight

Summary

• A few facts: (2nd Sight newsletter)

– 71 % of the social networking sites users meet important people as much on line as off line

– 30 % of the users (18-22 years old) are using social networks to maintain 90% of the friendschips

• Offline + online : strengthen each other

• Having the right mix / balance / exposure

• Now a fact of life (way of life?!)