social media
DESCRIPTION
How does it help our business, and what can you do to best utilize it?TRANSCRIPT
Social Media
Social Media
How does it help us?
- Allows us to connect to new prospects- Gives us an outlet for branding that we can control- Gets free exposure that would not otherwise be available- Helps our credibility
What should I do to best utilize it?
- Create personal profiles that reflect your brand and Anchin’s brand- Share/Like relevant information (from Anchin &/or outside sources)- Be social. (Respond/reach out to people when appropriate.)
Does Social Media REALLY help?
Quick Stats: Facebook
- 1.15 billion active monthly users
- Members tend to be “older and wealthier” than other platforms*
- Includes 73% of people in the US whose annual incomes are more than $75,000, surpassing any other network by over 50% in the highest income bracket*
- Since 2012, number of users in 45 – 54 age range increased by 45%
*Sources:Going Global: Social media Marketing for Small BusinessesThe Demographics of Users of Social Media, Summarized, NPQ, September 2013
Facebook- How it Works to Help Online Presence
- Posts with high interaction get prime placement / linger on facebook newsfeed.
1- Comments2- Shares3- Likes
-High interaction gives next post advantage.- Search engine optimization:
Search engines factor in “social signals” to consider information and its sources relevant.
*Image Source: The Home Depot
Quick Stats: Twitter
- Over 200 million users
- “…More likely to be male, well-educated and higher paid than members of other social networks”*
- 27% of all internet users ages 18 - 29 have an account
*Source:- Going Global: Social media Marketing for Small Businesses
Does Social Media REALLY help?
Twitter: How does it help us?
- Directs traffic to our site- Gets Anchin more exposure- Establishes us as an “expert” in relevant topics
“There have been numerous case studies where a tweeted link that goes “viral” gets redirected around Twitter, and the host site ends up ranking for anchor text keywords within the article.”
Source: http://www.searchenginejournal.com/how-twitter-works-to-impact-search-results/30514/#Bjh64RlwqkKq0MQ6.99
Twitter - How it Works to Help Online Presence
Twitter- How it Works to Help Online Presence
Twitter social signals:
1- Retweets2- Favorites3- Replies
- Search engine optimization: Search engines factor in “social signals” to consider information and its sources relevant.
*Image Source: Twitter: Bill Gates
Social Media
Your Personal Profile
If you are going to list Anchin as your place of employment on your profile, make sure that all of your posts reflect Anchin’s ideals.
“NOTE: The views expressed here are my own and do not necessarily represent the views of Anchin, Block and Anchin LLP.”
Does Social Media REALLY help?
Quick Stats: LinkedIn
- Over 259 million users*
- 2+ new members every second
- 1 in 5 internet-using adults are members
- Demographic is 61% male, 39% female
*Sources:Going Global: Social media Marketing for Small Businesses
How social media increases credibilityLinkedIn:
- Highlight your professional skills- Establish credibility through people you know- Allows you to use keywords that clients are searching for- Labels you as an industry thought leader (if you share/post
relevant information, post in groups, etc.)
Does Social Media REALLY help?
LinkedIn: Optimizing Your Profile
The Basics:
- Professional photo: Yields 7x better results
- Custom URL: Easy to share/put on business cards; Example:
- Contact Info: Post links to your blog, website, social media
LinkedIn: Optimizing Your Profile
The Basics:
- Contact Info/Websites
- Custom URL
- Headline/Tagline
LinkedIn: Optimizing Your Profile
Summary
Components:
1- Your passion2- Your background3- Your company4- A call to action
- A great opportunity to use keywords
- Demonstrate how you help clients solve their business problems
-Kay Allison; CEO and Founder at The Energy Infuser, Inc.; Marketing and Advertising
-Paul H. Simon; Web Content Curator, Editor, Webinar Host for Hire; Online MediaSource: http://www.linkedinsights.com/3-stunningly-good-linkedin-profile-summaries/
What else can I do?
- Update previous employment: Great opportunity to use keywords
- Use media:- Slideshare (ex: ppt)
- Video (ex: Youtube)
LinkedIn: Optimizing Your Profile
Source: Netflix
LinkedIn: Optimizing Your Profile
Ok… What else?
- Honors/Awards- Certifications- Publications- Organizations- Education- Volunteering & Causes- Join Groups/Post relevant content
- Demonstrates your industry knowledge to your connections
LinkedIn: Optimizing Your Profile
Connect with Anchin Employees
- Follow Anchin
LinkedIn: Optimizing Your Profile
Connect with Anchin Employees
Groups: Connecting with Prospects
Source: CFO Network on LinkedIn
Top Contributors (post frequent interesting discussions)Label appears on their profile as well as in the group.
LinkedIn: Interacting With Content
Source: LinkedIn
Like, Comment, & Share: Customize the post before sharing.
LinkedIn: Interacting With Content
Source: LinkedIn
Posting: Customize the post before sharing.
Closing & Contact
Ashley CohenExt: [email protected]
What you can do:
- Create profiles that compliment you and Anchin- Interact with Anchin’s content (if relevant to you).- Help us create original content.- Be social. (Respond/reach out to people when appropriate.)