social media “43 percent of people buy financial services as a result of recommendations via...
TRANSCRIPT
Social media“43 percent of people buy financial services as a result of recommendations via social networking friends.”
--LIMRA
TODAY’S FOCUS:
More than DOUBLED in size in the past year…a new user EVERY second.
YOU CAN NO LONGER AFFORD TO IGNORE
Executives from ALL Fortune 500 Companies are registered on LinkedIn
45% of members are considered the major Decision Makers for their companies.
ONLY mindset is making business connections, and looking for business based solutions.
LinkedIn boasts the HIGHEST Avg. Household income of all Social Networking Sites at over $109,000 per user.
SOCIAL MEDIA IS ENHANCING THE WAY WE CAN DO BUSINESS
THE OLD WAY
THE NEW WAY
Represents 7.6 Million Professionals in my Network that I can reach out to.
If you connect with me, this becomes your network. Get the picture??
GO FROM
THIS…
TOTHIS!!
Ways to use
Recruiting agents
Find Customers
Share and Obtain
Information
PEOPLE SEARCH• research potential clients•Research current leads•Recruit agents•Targeted searches by profession•Etc…
RESEARCH OTHER AGENTS
USE your network, and your network’s network to your advantage!
WHERE TO BEGIN???
Let’s Get Linked…Step by Step
STEP 1: SET UP YOUR PROFILE
May as well start free…you can always upgrade later!!
COMPLETE THE PROFILE…
Be as “KEYWORD RICH” as possible…
Be as “KEYWORD RICH” as possible…
Recommendations are GREAT for building credibility.
READY TO GO!
Focus on your Profile Details!!
GROUPSJOBSUnique URL…
The more info you fill in, the better.Join pertinent groups, lists, post relevant information, etc.
You’ll catch
more flies with
honey….
Don’t SPAM. Thank others
for their contributions. Engage on a
positive level.
The Professional Headline in your LinkedIn profile does not have to
be your current title. It can be a marketing
slogan, or some other catchy phrase.
You’ve got mail…
Regularly check the inbox for updates and invites.
Get discovered BEYOND the LinkedIn website…
For ease of discovery, use the “vanity URL “feature.
www.linkedin.com/In/pgoldfine as opposed to
www.linkedin.com/746252/610010123
LIFE INS 4LIFE
Just because you build it, doesn’t mean people will come.
While you can be more passive with a LinkedIn account once you have your initial network established, reaping the full benefits of the
other tools requires time. You might consider allotting some time daily, or even weekly, to update profiles, find news articles relevant
to your clients, building the various networks, and — most importantly — managing the relationships within these networks.
Social media is not
something to fear.
If you remember that it’s simply a set of
tools that allow you to build and maintain
relationships — and it should be used in
partnership with your current relationship
maintenance methods — then you are well
on your way to social media success.
For additional info, or help with ANYTHING – please do not hesitate to contact me.
Peter Goldfineo 678.969.9000 / m 706.490.9510
Peter Goldfine, Alliance Group1424 N. Brown Road, Suite 200Lawrenceville, GA 30043
@ NSure4Life
Peter Goldfine: Life Insurance for Life
pgoldfine
