social media 103: how to measure and optimize your results
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Social Media 103: How to Measure and Optimize Your Results
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Michelle Hummel CEO of…
Thanks for joining me today!
•Web Media Expert: Social Media Agency
•Like Social Media: Business Directory & Ranking Tool
•Send Social Media: Social Media Management Dashboard
•Social Media Matcher: Social Media Applications Directory
•Web Media University: Social Media Training and Certification
COMING SOON!•My book: The Social Media Magnet “Everything you need to know to attract customers with social media” by Michelle Hummel
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How do I measure my social media marketing success?
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Move people to take action, join contests
Increase email and blog subscribers
More likes, fans and followersIncrease salesImprove search engine rankingIncrease blog post commentsReduce your sites bounce rateIncrease event registrationTurn fans into advocatesIncrease website traffic
Step #1: Define Your Goals
What are your marketing goals?
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KPI = Key Performance Indicators: a metric used to track if you are accomplishing your business goals
Blog commentsDownloadsEmail subscriptionsLikes, Followers and FansReviewsTime spent on key pagesRatingsRegistered Users (new/active)
Step #2: Define Your KPI’S
What are the results you are looking for?
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Blog should be part of your website
Drive traffic with original content
Content is critical even more now with Google+
WordPress is one of the best blogging platforms
Do you have a “Social Media Hub”?
Do you have a Blog? Does it live on your website?
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Fresh Content, you must be writing and posting new blogs for SEO
Social Content, you must be providing interesting content others will enjoy and share
Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content?
Is your site “Social Media Friendly”?
Is your content easily shareable?
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You want people to share things You want people be advocatesYou want people to visit frequentlyYou want people to refer friendsYou want people to buy products
“Engaged customers and prospects are far more likely to do some or all of the above.”
#1 Goal “Social Media Engagement”
How can you boost customer engagement?
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How do I find the right tools to measure my success?
Introducing Social Media Matcher
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Must Have Social Media Monitoring Tools
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Monitor your blog statsSee how many people are
subscribing, measure content reach, popular feed items (recently and all time)
Optimize your blog to be browser friendly, shareable and indexed
Feedburner
How do you monitor your blogs success rate?
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Identify the most powerful keywords to market your brand right now
Provides a list of strong keywords you can use in your PPC ads
Update your content to have more search engine friendly keywords
Google AdWords
How do you monitor your site content for SEO?
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Get your Facebook engagement and ranking score
Check your competitors score
Monitor your score to improve your results
Go back and see if the changes you made are improving your results
Social Bug Facebook Score
Do you monitor your Facebook marketing score?
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View detailed statistics about your YouTube viewer audience
Analyze your marketing efforts and optimize your campaigns
Discover popularity, how they find your videos, which parts are “hot” and “cold”
YouTube Insights
Do you monitor your video marketing success?
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Like Google Alerts but for social media
Receive free daily email alerts of your brand, company, CEO, competitor etc.
Searches your keyword on blogs, comments, bookmarks, events, news, videos and micro-blogging services
Provides metrics around keywords and “sentiment”
Social Mention
How do you monitor your brand on the web?
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Monitor conversations on Facebook
Choose “Public Posts” and “Posts in Groups” to find people on Facebook who are talking about your brand
You may find new Pages to Like and/or new people to interact with
Facebook Search
Have do you monitor conversations on Facebook?
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See how many people saw your Tweet and who they were
Run a free report for your hashtag, link or brand name
Find out the number of unique users who saw your Tweet
TweetReach
Do you monitor the effectiveness of your Tweets?
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Break Out For Learning Session
1. Pick a partner
2. Learn about their business
3. Identify two marketing goals
4. Find a monitoring tool on social media matcher to help them verify their success
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Must Have Social Media Analytics Tools
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Drill down to see the success rate of any of your social profiles
Research to see most popular posts, monitor likes
Integrate with google analytics to pull detailed web traffic reports
Setup keyword monitoring to oversee sentiment
SendSocialMedia
What do you use to provide analytical reports?
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url shortner provides analytical click data for every link shortened
Click data lets you see how effective your social media promotions are
Just log in to your account to see click-through numbers
BitLy
How do you analyze your post success rate?
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See your global rank versus your US rank
See what countries are viewing your site
See what the top keywords are being used to drive traffic to your site
Review the number of backlinks going to your website
Learn the demographics of the visitors to your site
Alexa
How do analyze your web traffic?
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Grade your entire website for SEO, social media and more!
Check on your score and see monitor your results
Comprehensive detailed analysis
Website Grader
How do you measure your website success?
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Just For Fun Social Analytics Communities
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The “Social Stock Market” for social media
Many famous brands have joined in the fun
Monitor and grow your “social stock price” based on effective social media engagement skills
Invest in other businessesExpand your social networks in
a fun way
Empire Avenue
How can you increase your engagement score?
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Measure your social media “influence” score
Meaures for Facebook, Twitter, YouTube, Google+ etc.
Shows you your tops incluces for topics
Shows who you are an influencer for
Klout
How do you monitor your social influence?
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Available only inside Web Media University
Search our toolkit directory by your industry, business need, solution etc.
Find the right set of tools to save precious time and money
Access All Social Media Tools
How much time could you save with a toolkit?
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Continuing Education
Introducing WebMediaUniversity.com
Social Media Toolkits Directory Social Media Case Studies Library Social Media Book Reviews Social Media 40 Chapter Book 8 Modules of Social Media Video Training Social Media National Events Calendar Access to all my recorded Webinars Ability to get Social Media Certification
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Special Limited Offer Today Only
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Total Value = *$450 FREE
*Be sure to signup for this offer before you leave!
*4 month minimum membership required
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Takeaways
What are you social media marketing goals?
What Key Performance Indicators will you use to verify you are reaching them?
What social media tools can help your business today?
How do you plan on staying educated on social media?
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Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media University
http://www.WebMediaUniversity.com
Phone: 513-204-9324