social media 101 walnut grove business association
DESCRIPTION
Slides for a presentation for the Walnut Grove Business AssociationTRANSCRIPT
Jonathan Christianwww.wemakestuffhappen.
com
So just what is SOCIAL MEDIA?
Everything keeps changing
Father of 3 teenage girls!
#Stalker
Time on my hands#choices
“what to do with the time that is given to us”
@gandalfthegrey
BrainstormCan Social Media work for business?
Never written a blog!
The challenge was on!
90 days to truly see if we could grow our businesses through SM
Consulting Training Speaking Marketing
@jdgem
Tools keep changing
But people are still people
Social Media 101
“People don’t care how much you know until they know how much you
care”@kevinknebl
Lets start at the very beginning
•Who are you trying to reach?•Where are they?•How often do you want to communicate with them?•How much time can you invest?•Can you afford not to invest?•What’s your ultimate goal?
Step 1 – set up a Google account
#1 Google Local
Are you on the map?
How to get on the map
Initial search result
a closer look
Show your service area
They’ll know when they arrive!
Time to shine!
•Hours of operation•Services offered•Categories•Logo/pictures/video•Reviews•And check the pin!
Let’s Get startedReserve as much as you can!
#1 Profile page800 million people already have!
8OO Million users!
Privacy is your choice
Everything keeps changing
# 2 Fan page
Unleash the power of the like
FirstCONTACT
It’s ALL about relationships
25 Likeswww.facebook.com/yourname
How to get
noticed
What’s wrong with this page?
How Brenda keeps in touch
Remember to check in!
PPC laser focused
I’m with Al!
over4500Sales!
Split test ads
Custom pages
Posting focused
Know your audience!
Daily analysis!
It’s ALL about relationships
What and when to say it?
Facebook tip
I would suggest you aim to send/set up daily updates to go out during the most high volume traffic times. Perhaps 9am or earlier, 12pm, and 5pm. Remember FB happens around the clock.
Engage and have fun.
Scheduling updates using programs like Hootsuite can help keep you on track.
Keep reminding your customers
Your new BFF?
#Integrate Help is only a click away
#3 Get TweetingPerhaps the easiest way to connect?
175 Million users!
What to Tweet?And who to follow
Keeping conversations alive!
Who knew Plumbers were this Social?
Who knew? General Contractors too!
Who can you connect with?
# (hash tag) marketing
Twitter tip
I would suggest you aim to send/set up 3 tweet updates to go out daily during the most high volume traffic times. Perhaps 9am or earlier, 12pm, and 5pm, these are good times because it's when people are usually checking their Twitter. Scheduling these tweets using programs like Hootsuite can help keep you on track.
#4 Get profiled
With 115 million you’re in good company!
115 Million users!
Be a starThere’s lots of them here
Get recommendedIt is in giving that we receive
Linked In - How to
•How to grow your connections•Import email database•Don’t use the generic text•How to ask for referrals
Linked In - How to
•How to find that dream job•The value of connections•The value of research
•How to find that dream employee•How to research their background
Linked In - How to
•How to use for prospecting•Groups – be helpful•Ask Questions•Start discussions
Linked In tips
I would suggest you aim to spend at least 15 minutes a day here.
•Be generous with your advice and tips•Set up events•Add video - Slideshare•Book reviews•Link to your Blog•Remember it’s not Twitter
Great Linked in’ers
Kevin Knebl - Most connected man In the world with over 1000 Endorsements!
#5 You TubeYour very own Channel
490+ Million users!
Funny works!
What is they say something bad?
United / Taylor Guitars
Can be so powerful
Choose branding that is constant and
memorableCreate & add
playlistsUrban video
Try and be unique!Video blogs
Youtube Tips
“what to do with the time that is given to
us?”
Let’s make it easy
Set up an RSS feed
Google Alerts!
Do I join?
25+ Million users!
Position yourself as the expert in your field
When should / will you start?
Get connected!
It’s SOCIAL media & Social Networking
“People don’t care how much you know until they know how much you
care”
Your new BFF?
Thanksfor
listening!
lets keep connecting
