social media 101: using online tools to …...• overview • 4 social media tools we use • tips...
TRANSCRIPT
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Social Media 101: Using Online Tools To
Communicate Effectively With Your Audience
January 28, 2014 Alison Stirling and Don Crocock
Today
• Overview • 4 Social Media Tools we use • Tips and Channels • Now What?
• Plan and Measure
Communication & Collaboration
3 Flickr photo by Will Lion
The Conversation Prism
Today
• SHORT (140 characters) • Immediacy • Radar • Broadcast • Engage
@Health_Nexus and @Nexus_Sante • https://twitter.com/Health_Nexus • https://twitter.com/Nexus_Sante
Don Crocock @dcrocock • https://twitter.com/dcrocock
Think before you Tweet –it can go wrong http://redcrosschat.org/2011/02/16/twitter-faux-pas/
and how to fix it: http://www.bethkanter.org/mistakes-how2/
Don’s Twitter Faves…
HRC @HarmReduction SanguenHepC @SanguenHepC Injecting Advice.com @injectingadvice Harm Reduction Int. @HRInews INEF/inef.ie @INEF Insite Vancouver @InsiteVan
Continued….
Matt Gleeson @stonetree_aus Rob Boyd @rboyd6 OSF Harm Reduction @OSF_IHRD Cdn Harm Red'n Ntwrk @noharmcanada
• ‘Friend to Friend’ relationships • Profiles for people • Pages for organizations • Groups • Very broad client base
Don’s FB (Facebook) faves…
o https://www.facebook.com/noharmcanada - Canadian Harm Reduction Network
o https://www.facebook.com/stonetree.aus - Stone Tree
o https://www.facebook.com/injectingadvice - Injecting Advice
o https://www.facebook.com/pages/SPHERE-Project/130468526981263 - SPHERE Project
Continued…
o https://www.facebook.com/insitevancouver?ref=profile - Insite – Supervised Injection Site
o https://www.facebook.com/SanguenSupport - Estera Brudek
o https://www.facebook.com/pages/United-for-Drug-Policy-Reform/194997257199604 - United for Drug Policy Reform
YouTube
• 2nd largest search engine globally • Story telling • Education • Social change
Health Nexus YouTube Channel https://www.youtube.com/user/healthnexussante
Don’s YouTube Channel http://www.youtube.com/channel/UCjsGChjYkPoqlnKXZJoAyvQ/feed?view_as=public
YouTube Downloader http://www.homeoftester.com/YoutubeDownloaderAdv.html
How to capture and convert videos to a YouTube channel
https://support.google.com/youtube/answer/56100?hl=en#56100
Some cautions about YouTube
Cartoon by Social Signal
• Professional focus • Real-life connections • Awareness of who you are and
what you do (personally and organizationally)
• Increased targeted reach
Health Nexus Linked in profile http://www.linkedin.com/company/495578
Alison’s profile (public version) http://www.linkedin.com/profile/view?id=10819847
Don’s profile (public version) http://www.linkedin.com/pub/don-crocock/19/558/3a4
Other tools?
Google+ and “Hangouts”
Tumblr
Sources for news, free tools, resources http://en.healthnexus.ca/news/social-media-and-online
Pinterest https://pinterest.com/cmhabc
Tips for organizational success
Image: GapingVoid
• Be there • Be professional
• Support and share • Be transparent
Channels – who is using what • People living below the poverty line
• Phones • Anything asynchronous
• First Nations • Twitter, Facebook • Blogs
• Youth • Phones! E.g. Facebook, text messages
Channels • Seniors
• Email • Facebook
• At work • Phones • Twitter • Anything that will do email
notifications
Your best advice?
What do you need?
A policy
A plan
Social media policy elements • Policy statement • Guiding
principles: stay positive!
• Disclaimers • Enforcement
Example: Social media policy
• A tweetable Twitter policy: Our Twitter policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”
Social media plan
• What do you already have? • What is your plan? • How will you know what’s working
– evaluate and measure?
Resources
Listen Participate
Community Building &
Social Networking
Less Time More time
Share Content
Adapted version of Beth Kanter’s 2008 image
Messages and Content
http://www.flickr.com/photos/flatcat/3555774083/
Strategies Photo: http://www.techinasia.com/kiss-social-media-strategy-for-entrepreneurs/
Tools
Photo: http://www.flickr.com/photos/zzpza/3269784239/
Evaluate/ Measure
Available Online Handouts – from Health Nexus at Best Start 2013 conference
Social Media Pointers Social Media Starter Sheet
Social Media Policy Social Media Plan Communications Inventory
Questions? Comments?
Photo: http://www.flickr.com/photos/kalavinka/4617897952/
Contact Us Alison Stirling [email protected]
416-408-2249 | 1-800-397-9567 (x2227) Don Crocock [email protected] 905-378-4647 x 32552