social media 101: tips and how-tos for beginners
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Tips & How-to's for Beginners
Tips for
Implementing a
Social Media
Strategy
Establish Goals
Write down SPECIFIC MEASUREABLE objectives!
Common Mistake: Tactics before Strategy
Listen
Learn about your audience:Who/Where are they?What is their personality like?How/Where do they consume?How/Where do they engage?
3. Build
3. Build a Community
Build a Community
3. Build
Chose your Channel Wisely
(there are many)
3. Build
3. Build a Community
- Offers an insight into your brands personality
- Platform for feedback and discussion
- Timely updates allow for non professional (not unprofessional)
content
3. Build
3. Build a Community
- Provide expertise in your field
- Continual innovation and forward thinking
- Listen Sales
3. Build
3. Build a Community
- B2B Network
- Ads specifically for Business Activity
Engage
Measure:
ReachConversations
FrequencyTransactions
TrafficSustainability
InfluenceSentiment
Facts & Figures to set the stage.
SocialNomics
Questions
Sarah DavisInteractive Marketing CoordinatorBuckeye Interactive
[email protected]@SDavis_614.304.1008