social media 101 marketing maine businesses with the power of the web marc a. pitman, the...
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Social Media 101Marketing Maine businesses with the
power of the web
Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com
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Brochures Web 2.0 User Generated Content
A Brief History
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Start small
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Your Google Profile
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Your Personal Google Profile
http://www.google.com/s2/profiles/me
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Email Newsletters
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Email Newsletter Tips• Start sustainably
– Weekly? Monthly? Sporadic?
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Email Newsletter Tips• Start sustainably
– Weekly? Monthly? Sporadic?• Ask permision
– This is not direct mail– Purchased lists = SPAM– Double opt-in
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Email Newsletter Tips• Start sustainably
– Weekly? Monthly? Sporadic?• Ask permision
– This is not direct mail– Purchased lists = SPAM– Double opt-in
• The ethical bribe– Entice new subscribers with something of value– Ebook | Tip Sheet | Recipes | Coupons
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Blogs
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Blog Tips• Blogs stick around
– Great for search engines– Adds “permanence” for deletable emails &
disposable news clippings– Keeps you professionally sharp & up-to-date
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Blog Tips• Blogs stick around
– Great for search engines– Adds “permanence” for deletable emails &
disposable news clippings– Keeps you professionally sharp & up-to-date
• Repurpose content– Newsletters, press releases, ads
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Blog Tips• Blogs stick around
– Great for search engines– Adds “permanence” for deletable emails &
disposable news clippings– Keeps you professionally sharp & up-to-date
• Repurpose content– Newsletters, press releases, ads
• Most people won’t come to your blog– Make RSS feed & email options easy to find
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More Blog Tips• Find your voice
– No one sees the world exactly as you do– Experiment with formal/informal,
opinionated/general to see what generates comments
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More Blog Tips• Find your voice
– No one sees the world exactly as you do– Experiment with formal/informal,
opinionated/general to see what generates comments
• Schedule it on your calendar– The habit of blogging takes time– I find every other week manageable, some like daily– Schedule your publishing (I write Sundays, publish
Tuesdays
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Start Small
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Try Others
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3 minutes – 1000’s of people
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Additional Resources• SmallBizSurvival.com
• ChrisBrogan.com
• MainePRMaven.com
• SutherlandWeston.com
• mainebusiness.mainetoday.com
• FundraisingCoach.com