Social Media 101: How To Build Your Social Media Marketing Plan

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  • 1.Social Media 101: How To Build Your Social Media Marketing Plan

2. Tip #2 Create Marketing Strategy

  • Create a detailed marketing plan with industry related tips, trivia questions and facts
  • Develop a blog content schedule
  • Decide what days and at what time you will post
  • Plug into excel to track easily

3. Content Ideas For Your Marketing Calendar 4. Post Your Events

  • Post your events on Facebook and invite all your Fans
  • Take pictures and tag fans in the pictures and share on all social networks
  • Online Resource
  • FacebookEvents

What events can you promote on your networks? 5. Promote Your Testimonials

  • Did you recently receive a positive testimonial from one of your clients?
  • Share it on your social networks
  • This will generate brand awareness and reinforce your brand's public image.

Do you have customer testimonials to share? 6. Share Relevant Videos

  • Search YouTube for videos relevant to your industry
  • eMarketer shows people are33% more likelyto consume multimedia content than textual content
  • Online Resource
  • YouTube

What video content would your fans enjoy? 7. Share Relevant Content

  • Provide content your audience will enjoy
  • Be seen as a thought leader and expert in your industry
  • Be the go to place for great content
  • Building trust brings sales
  • Online Resource
  • TechnoratiBlog Directory

Do you share relevant industry related content? 8. Ask for LIKES!

  • Hit Like if you're happy it's Friday
  • Hit Like if you had a great weekend
  • Hit Like if you're excited for Halloween
  • Hit Like if you're in a good mood today

What fun questions can you ask to get likes? 9. Inspire Your Fans

  • Engage them with conversation
  • Once per day post a question, tell them about an issue or inspire them with a story related to your product or service
  • Online Resource
  • Motivational Quotes

What quotes would inspire your fans? 10. Keep Them Informed

  • Keep your fans updated on what you're working on
  • If you are planning to release a new product or service in the future, they should be the first to know!
  • Ask for their feedback before your launch

What new press can you share with your fans? 11. Educate While Having Fun

  • Find out what holidays are observed throughout the world
  • Share the ones relevant to your audience, or share a funny one to inspire likes
  • Online Resource
  • Earth Calendar

What fun facts can you share with your fans? 12. Create a Fan of the Month Club

  • Ask your fans trivia questions and award them points
  • First to answer correctly wins and gets their name added to the board
  • Online Resource
  • Fan of the Month

What fun trivia questions can you ask? 13. Create Weekly Posting Theme

  • Funny Mondays
  • Case Study Tuesdays
  • Tools for Success Wednesday
  • Trivia Thursday
  • Stop the Press Friday
  • Shout out Saturday
  • Guess this image Sunday

What weekly content strategy can you create? 14. Break Out For Learning Session

  • Pick a partner
  • Learn about their business
  • Trade Social Media Marketing Calendars
  • Provide 2 engaging questions related to their business that they could ask their fans

15. Automate Your Marketing Calendar with Send Social Media 16. Setup Social Networks for Posting

  • Sample Exercise
  • Add LinkedIn
  • Manage 30+ social networks
  • Facebook
  • LinkedIn
  • Twitter

How many networks do you currently manage? 17. Setup Social Streams, Reply Easily

  • Sample Exercise
  • Add LinkedIn GroupLikeSocialMedia.comStream
  • Monitor Your Content
  • Facebook
  • LinkedIn
  • Twitter

How do you reply to comments currently? 18. Monitor Your Brand

  • Sample Exercise
  • Setup keywordLikeSocialMediafor monitoring
  • Monitor Across the Web
  • Brand and Keyword Monitoring
  • Yelp reviews
  • CitySearch reviews

How do you monitor your brand now? 19. Setup RSS Feed

  • Sample Exercise
  • Add Social Media Explorer RSS
  • Post Multiple RSS Feeds
  • Be seen as a thought leader and expert in your industry
  • Be the go to place for great content
  • Building trust brings sales

What content do you share with your fans? 20. Import Contacts

  • Manage All Your Contacts
  • Aol
  • Gmail
  • Hotmail
  • Contact Importer
  • LinkedIn contacts
  • Facebook contacts

What tools do you use now to manage contacts? 21. Setup Auto Responders for Birthdays

  • Schedule auto posts for birthdays and special events
  • Facebook Auto Responder
  • LinkedIn Auto Responder

How do you currently send birthday wishes? 22. Setup Auto Responders for Twitter

  • Schedule auto tweets, welcome messages and targeted follows
  • Twitter Welcome Message
  • Twitter Auto Tweet Replies
  • Twitter Auto Keyword Follow

How do you grow your Twitter account now? 23. Setup Auto Responders for Email

  • Schedule auto welcome email to subscribers
  • Email Auto Responder Service
  • Setup custom welcome email
  • Email templates available
  • Schedule automated messages

How do you manage your email account now? 24. Setup Group, Easy Posting

  • Sample Exercise
  • CreateLikeSocialMediaLinkedIn Group, AddLinkedinGroup and Twitter
  • Easily Post To Multiple Networks
  • Save time
  • Manage posts easily

How do you post to multiple social networks? 25. Market Via Mobile

  • Send Text Messages
  • Promotional codes and announcements about deals and sales
  • Integrate SMS into your own applications
  • Add a sign-up widget to your website to gather new mobile numbers and potential customers

Do you market to fans via text messages? 26. Post Your Message

  • Sample Exercise
  • Post Message to WME page
  • Hit Like if you're excited for Fall
  • Add Image

How do you currently post messages? 27. Continuing Education

  • Social Media Case Studies Library
  • Social Media Applications Directory
  • Social Media Book Reviews
  • Social Media 40 Chapter Book
  • 8 Modules of Social Media Video Training
  • Access to all my recorded Webinars
  • Ability to get Social Media Certification

28. Benefits of Web Media University 29. Special Limited Time Offer

  • FREE Copy ofThe Big Book of Social Media: Case Studies, Stories, Perspective by Robert Fine
  • *First 5 new Web Media University members with a $19.99/mo membership
  • More social media case studies than any other book Ive read on Social Media. If you are looking for examples across all industries of how social media has been used, this is your book!- TLP

*4 month minimum membership required 30. Takeaways

  • What content can you add to your Marketing Calendar?
  • How can you save time with Send Social Media?
  • How do you plan on staying educated about social media?

31. Questions and Answers

  • What questions can I help answer?
  • Thank you for participating!
  • Michelle Hummel
  • Web Media University
  • Phone: 513-204-9324
  • [email_address]