social media 101 | gastcollege nyenrode | 17-04-2014
DESCRIPTION
Presentatie gastcollege Nyenrode, april 2014. Onderwerp: Social Media 101. Via het nieuwe Owned, Paid & Earned Media model en een aantal cases naar de essentie van social media gevolgd door een eenvoudig te hanteren stappenplan voor een social media marketing campagne. Alles ondersteund met legio social media cases en content voorbeelden. Presentatie gegeven door Remco van Buren, CVO en strateeg bij Kittyhawk.TRANSCRIPT
![Page 1: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/1.jpg)
Social media 101Nyenrode 17 april 2014
![Page 2: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/2.jpg)
Remco van Buren
@remcovanburen
CVO Kittyhawk
![Page 3: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/3.jpg)
KITTYHAWK, AANGENAAM
‣ Online Marcom BureauGespecialiseerd in web 3.0 strategieën en toepassingen
‣ Sinds 2009
‣ Team 12 manErvaren specialisten met ruime werkervaring
‣ Veghel ...
‣
![Page 4: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/4.jpg)
Social media 101
![Page 5: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/5.jpg)
Welke social media gebruiken jullie? En hoe?
![Page 6: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/6.jpg)
Waarom veel bedrijven social media willen gebruiken…
![Page 7: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/7.jpg)
Waarom veel bedrijven social media willen gebruiken…
![Page 8: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/8.jpg)
Is social media gewoon een
nieuwe ontwikkeling…
![Page 9: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/9.jpg)
Is social media gewoon een
nieuwe ontwikkeling…
Of de grootste verandering sinds
de industriële revolutie?
![Page 10: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/10.jpg)
Is social media gewoon een
nieuwe ontwikkeling…
Of de grootste verandering sinds
de industriële revolutie?
![Page 11: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/11.jpg)
Google+ de grootste stijger in 2013
Bron: Newcom Research Consultancy
![Page 12: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/12.jpg)
Sterke opmars nieuwe platformen in 2013
Bron: Newcom Research
Consultancy
![Page 13: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/13.jpg)
Wow, wat een mogelijkheden! Meer kanalen, meer bereik!
![Page 14: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/14.jpg)
Geen revolutie in kanalen, maar een revolutie in gedrag!
![Page 15: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/15.jpg)
De wereld verandert
1. Internet heeft de wereld transparant(-er) gemaakt.Mensen hechten daardoor steeds minder aan wat bedrijven over zichzelf zeggen. Er is een groeiend wantrouwen t.o.v. instituten, merken en organisaties.
2. Ervaringen economie.Social media en mobiele ontwikkelingen zorgen voor het ontstaanvan een maatschappij waarin we 24/7 ervaringen delen.
3. Inspiratie marketing.Marketing volgens het traditionele “Interruptie model” heeft zijn beste tijd gehad. Hoogste tijd voor een nieuwe aanpak....
![Page 16: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/16.jpg)
Er ontstaat een nieuwe balans
![Page 17: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/17.jpg)
Het nieuwe OPE model
(owned, paid, earned media)
![Page 18: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/18.jpg)
![Page 19: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/19.jpg)
OWNED MEDIA
![Page 20: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/20.jpg)
Owned Media
![Page 21: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/21.jpg)
Owned Media
![Page 22: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/22.jpg)
Owned Media
![Page 23: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/23.jpg)
Owned Media
![Page 24: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/24.jpg)
PAID MEDIA
![Page 25: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/25.jpg)
Paid Media
![Page 26: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/26.jpg)
Paid Media
![Page 27: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/27.jpg)
Paid Media
![Page 28: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/28.jpg)
![Page 29: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/29.jpg)
EARNED MEDIA?!
![Page 30: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/30.jpg)
Earned Media
![Page 31: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/31.jpg)
![Page 32: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/32.jpg)
Marketing uitdaging: Hoe word ik onderdeel van de timelines in de online universums van individueen?
![Page 33: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/33.jpg)
You got to earn it!
![Page 34: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/34.jpg)
![Page 35: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/35.jpg)
PERSBERICHT, Rotterdam, 1 oktober 2010
Media Markt betreedt een nieuw communicatietijdperk
Media Markt gaat werken aan een nieuwe, sterkere positionering van het merk. Voor het initiëren van meer
merkbeleving, lanceert Media Markt een exclusieve, merkgerichte campagne. Hierbij werkt de elektronicaketen
samen met de bekende cabaretier Arie Koomen.
![Page 36: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/36.jpg)
OWNED MEDIA
![Page 37: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/37.jpg)
Owned Media
![Page 38: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/38.jpg)
Owned Media
![Page 39: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/39.jpg)
Owned Media
![Page 40: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/40.jpg)
PAID MEDIA
![Page 41: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/41.jpg)
Paid Media
![Page 43: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/43.jpg)
Paid Media
![Page 44: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/44.jpg)
EARNED MEDIA!
![Page 45: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/45.jpg)
Earned Media
![Page 46: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/46.jpg)
Earned Media
![Page 47: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/47.jpg)
![Page 48: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/48.jpg)
![Page 49: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/49.jpg)
via een aantal casesnaar
de essentie
![Page 50: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/50.jpg)
social media gaat overje klant helpen
![Page 51: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/51.jpg)
en hem zo nu en dan bedanken voor zijn vriendschap
![Page 52: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/52.jpg)
over sympathiek zijn
![Page 53: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/53.jpg)
over dromen en ambities
![Page 54: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/54.jpg)
hem betrekken bij je merk
6 weken2600 likes190 ideeën5K storytellers84,7K viral bereik782K uniek bereik
![Page 55: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/55.jpg)
over dicht bij je merk blijven
![Page 56: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/56.jpg)
het gaat over het samen verbinden en samen creëren
![Page 57: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/57.jpg)
En creëren voor je fans…
![Page 58: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/58.jpg)
Essentie van social media
“Being Remarkable”
![Page 59: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/59.jpg)
Mensen zijn op zoek naar bijzondere ideeën, visies, leiders. Om te volgen…
![Page 61: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/61.jpg)
Bedrijven of personen die inspireren zorgen voor beweging
![Page 62: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/62.jpg)
Maar waarom lijken sommige mensen
en bedrijven altijd te inspireren?
![Page 63: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/63.jpg)
People don’t buy WHAT you do……but WHY you do it!
Simon Sinek - Start with why
![Page 64: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/64.jpg)
![Page 65: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/65.jpg)
![Page 66: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/66.jpg)
![Page 67: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/67.jpg)
![Page 68: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/68.jpg)
Focus op “crossing the chasm”!
![Page 69: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/69.jpg)
Maar ben vooral authentiek en bijzonder
![Page 74: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/74.jpg)
![Page 78: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/78.jpg)
ONVZ op social media
![Page 79: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/79.jpg)
![Page 80: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/80.jpg)
![Page 81: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/81.jpg)
![Page 82: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/82.jpg)
![Page 83: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/83.jpg)
![Page 84: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/84.jpg)
![Page 85: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/85.jpg)
![Page 86: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/86.jpg)
![Page 87: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/87.jpg)
YouTube
![Page 88: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/88.jpg)
YouTube
![Page 89: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/89.jpg)
Opvallen en vertoond worden wordt steeds lastiger…
![Page 90: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/90.jpg)
Social Media Strategie…
![Page 91: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/91.jpg)
Social Media in 4 stappen…
![Page 92: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/92.jpg)
Campagne
![Page 93: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/93.jpg)
Content
![Page 94: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/94.jpg)
Content
![Page 95: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/95.jpg)
Content
![Page 96: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/96.jpg)
Content
![Page 97: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/97.jpg)
Conversation & Care
![Page 98: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/98.jpg)
Conversation & Care
![Page 99: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/99.jpg)
Conversation & Care
![Page 100: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/100.jpg)
Conversation & Care
![Page 101: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/101.jpg)
Conversation & Care
![Page 102: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/102.jpg)
Conversation & Care
![Page 103: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/103.jpg)
Conversation & Care
![Page 104: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/104.jpg)
Conversation & Care
![Page 105: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/105.jpg)
Conversie…
![Page 106: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/106.jpg)
En nu jullie!
1. Campagne: vind je publiek.
2. Content: start de dialoog.
3. Conversation & care: integreer dialoog.
4. Conversie: realiseer doelstellingen
![Page 107: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/107.jpg)
En hoe gaan jullie het nu gebruiken?
![Page 108: Social media 101 | gastcollege Nyenrode | 17-04-2014](https://reader033.vdocuments.site/reader033/viewer/2022052822/554bde0cb4c9058f6c8b57b5/html5/thumbnails/108.jpg)